A friendly user

and lifesaver
bag tag that
suits for all

Presented to:
Ms. Carla Monsale
Adviser and Professional Subject 2
Teacher

1.Introduction
The market research project, entitled A friendly user and lifesaver

bag tag that suits for all hopes to discover more information
regarding market trends in General De Jesus College. The following
summary will give an overview of the causes, processes, and possible
effects of the market research proposal, detailed below.
Bag tag has a primary purpose of getting your bag easily identified.
Tags can be a lifesaver for your belongings. Tagged luggage can be
quickly identified when lost or stolen. With so many other similar
types of luggage, tags can also ensure you are grabbing the right one
from the carousel.
The groups proposed this product not only to get your bags identified
and be trendy but also to represent our school by using the product
that has the school logo in it. Bag tag is filled with accurate
information and the school logo and on the other side it has school
doodle designs that can also be customizable. They conducted a
survey to prove the feasibility of their product in the said school. They
distributed questionnaires to students in all departments randomly to
get their opinions and suggestions about the proposed product.

2.Why did you choose that item?

We chose this product because its not a typical school souvenir that the

other schools near GJC are selling. We wanted to be a little different from
them so we proposed this product.
3.Features
Our product, bag tag has the same features that an average bag tag has. It

has the same texture. It has the same purpose. The only difference is that
our bag tag is customizable.
4.Target Market
These people are the consumers who are most likely to use the products.

Researchers' use different variables when determining their target markets,

including demographics, personal interests and the times in which
consumers shop. Geography and age can be one way to help determine
their target market. As people grow older, their tastes and preferences
change. Target markets can also be affected by considerations such as
buying cycles, product shelf life and other elements that may not be driven
by people who might be interested in buying what youre selling.

5.Proposed Budget
The proposed budget for the first try will be Php
2,500 that will make 86 pieces of bag tags that
be sold for Php 35.00 and if they liked the
product and got their capital back theyll be
making another set of bag tags again.
Bag tag handle
-Php 4.00
Card and design -Php 25.00
Profit
-Php 6.00
---------------Php 35.00

The researchers target market is the students

of General de Jesus College. They made

questionnaires and distributed it to 250
respondents that consists 30% of college
students, 50% of high school students and
20% in elementary department. By that, they
knew the opinion and suggestions of the
respondents.

I.

Summary

.The market research project, entitled A

friendly user and lifesaver bag tag that suits

for all hopes to discover more information
regarding market trends in General De Jesus
College. The following summary will give an
overview of the causes, processes, and
possible effects of the market research
proposal, detailed below.

Bag tag has a primary purpose of getting your

bag easily identified. Tags can be a lifesaver

for your belongings. Tagged luggage can be
quickly identified when lost or stolen. With so
many other similar types of luggage, tags can
also ensure you are grabbing the right one
from the carousel.

The groups prepared this product not only to get

your bags identified and be trendly but also to

represent our school by using the product that has
that school logo in it. Bag tag is filled with accurate
information and the school logo and on the other
side it has school doodle designs that can also be
customizable. They conducted a survey to prove
the feasibility of their product in the said school.
They distributed questionnaires to students in all
departments randomly to get their opinions and
suggestions about the proposed product.

II. Objectives
.This section includes the primary goals of the

market research and the specific objectives of the

project. It also explains the value of the research
that the group hopes to perform, showing why
the proposal should be approved and what
positive gains and useful results the research will
produce. The proposed market research project
contains the following objectives:

Which segments of customers to target

The objective of the questionnaires is to know

if the students will patronize this product.

To prove that using this product is one of the
effective ways to represent and promote our
school.
To prove that the product is feasible.

III. Existing Knowledge

.This section states where did the researchers got the idea

or where did it originated from.

.The first "separable coupon ticket" was patented by John

Michael Lyons of Moncton, New Brunswick on June 5, 1882.

The ticket showed the issuing station, the destination and
a consecutive number for reference. The lower half of the
ticket was given to the passenger, while the upper half,
with a hole at the top, was inserted into a brass sleeve and
then attached to the baggage by a strap.

At some point reinforced paper tags were introduced.They

are designed to not detach as easily as older tags during

transport.Baggage tags are actually only used for luggage
and travelling bags before so they can easily identify whos
bag it was but now they are also using it for school bags.
The groups proposed product is bag tag.They got this idea

from the big universities like FEU, UST, DLSU and ADMU
who also used this kinds of products to promote their
school.They came up with this because bag tag is not a
common product that the other schools here in Nueva
Ecija are selling.So, researchers thought that the students
may patronize this kinds of product because its unique.

The researchers proposed product is bag

tag that can be used by the students of
General de Jesus College. The researchers
got this idea from the big universities like
FEU, UST, DLSU and ADMU who also use
these kinds of products to promote their
school.They came up with this because bag
tag is not a common product that the other
schools Existing Knowledge

This section states where did the researchers got the

idea or where did it originated from.

The first "separable coupon ticket" was patented by John

Michael Lyons of Moncton, New Brunswick on June 5,

1882. The ticket showed the issuing station, the
destination and a consecutive number for reference. The
lower half of the ticket was given to the passenger, while
the upper half, with a hole at the top, was inserted into a
brass sleeve and then attached to the baggage by a
strap here in Nueva Ecija are selling. So, the researchers
thought that the students may patronize these kinds of
product because its unique.

IV. Intended Outcomes

.This section includes the expected or the speculated

outcomes of the product or market research is likely

to be.
.The researchers assess that this market research is
feasible. The product expected to become one of the
most effective ways to promote and represent the
school. The researchers expect that this product may
find ways to become helpful and efficient to each
user. Bag tag symbolizes yourself as an individual.


This section are based on demographic studies and market

research done with various sample groups.

These people are the consumers who are most likely to use
the products. Researchers' use different variables when
determining their target markets, including demographics,
personal interests and the times in which consumers shop.
Geography and age can be one way to help determine their
target market. As people grow older, their tastes and
preferences change. Target markets can also be affected by
considerations such as buying cycles, product shelf life and
other elements that may not be driven by people who might
be interested in buying what youre selling.

V. Target Demographics
.This section states what is the researchers target

market
.The researchers target market is the students of

General de Jesus College. They made questionnaires

anddistributed it to 250 respondents that consists
30% of college students, 50% of high school students
and 20% in elementary department. By that, they
knew the opinion and suggestions of the respondents.


This section are based on demographic studies and market

research done with various sample groups.

These people are the consumers who are most likely to use the

products. Researchers' use different variables when

determining their target markets, including demographics,
personal interests and the times in which consumers shop.
Geography and age can be one way to help determine their
target market. As people grow older, their tastes and
preferences change. Target markets can also be affected by
considerations such as buying cycles, product shelf life and
other elements that may not be driven by people who might be
interested in buying what youre selling.

VI. Data Collection

.This section of market research describes all the data

collection method that the researchers used.

.The researchers used dichotomous and open-ended

type of questions for the survey questionnaires. They

used dichotomous type of questions to not bore the
respondents and because its a lot more easier to
answer compared to other types of questions. They also
used open-ended type of question to get the
respondents opinion and suggestions about the product.

The table below shows the result of the survey:

NO
1.
2.
3.
4.
5.

Number of
answers
YES

250

Number of %
100%

NO

YES

136

54.4%

NO

114

45.5%

YES

129

51.6%

NO

103

48.4%

YES

126

50.4%

NO

124

49.6%

YES

129

51.6%

NO

121

48.4%

VII. Research Methodology

.This section explains the key reasons for

choosing the proposed methods. The research
strategy and data collection methods are
discussed and evaluated, in terms of their
suitability and their implications for the
quality of the data to be collected.

The researchers conceptualize different ideas

and methods and they agreed with one

method to be used. Survey questionnaire
strategy was being used to this study. The
group pleased to answer 250 numbers of
respondents to their survey questionnaires
consisting 30% of college students on different
courses, 50% from high school and 20% from
elementary department. The research method
was conducted last August 14, 2015 at General
de Jesus College.

VIII.
Timeline
.This

practical section details the timeline that the research follows.

.1st

week of August
.They formulated questions for their survey questionnaires.
.2nd week of August
.They distributed the questionnaires to the respondents.
.3rd week of August
.They finished surveying.
.2nd week of September
.They made the summary, objective, existing knowledge, intended outcome, target
demographics and data collection.
.3rd week of September
.They

made the other remaining parts and revised.

IX.Proposed Budget

.This section of the market research includes the groups budget consists of

all direct costs, facilities and administrative costs and cost sharing
commitment proposed projection of the proposed project.
.The proposed budget for the first try will be Php 2,000 that will make 100

pieces of bag tags that be sold for Php 20.00 and if they liked the product
and got their capital back theyll be making another set of bag tags again.
.Bag tag handle
.Card and design
.Profit
.Php 20.00

Php 3.00
Php 10.00
Php 2.00
_______________

X. Ethical Consideration
.This section articulates the way the

researcher complies with the spirit and

practice of research ethics and conducts their
activities within the political/legal context
within which the research conducts.

Every industry has its own ethical views. Every

establishment, company and corporation have their

own rules and regulations. In our study, pursuing this
product may have a positive result to our consumer, in
contrast within there are still rules and regulations to
follow. The product to be sold has to pass standards
and ethical perspectives. Every product and/or namely
bag tag should pass conditions that can be suitable
to our consumer/user. It should be environmental and
friendly user to everyone. This product is helpful to
every bag user and as suggest it should pass every
product standard for the sake of the consumers/users.

XI. Further Outcomes

.This section talks about the provides an overview of the end

products likely to be produced as a result of the research

activity, describes implications of the proposed outcomes for
study design.
.After all the research questionnaires was tallied, they found

out that the bag tag products can be sold to students,

mostly high school students. The researchers decided to
make it customizable to make it more unique. Many
students are excited to have this products and giving us
suggestions about it.

Prepared By:
Carlo Garcia
Reivell Bernardo
Joyce Rena
Ria Janelli Brieva
Kareem Sebastian
Maricris Dela Cruz