CADBURY

CONSUMER DECISION MAKING

MODEL

CONSUMER DECISION MAKING FOR CADBURY

Need
Recogniti
on

Information
search

Evaluation
of
Alternative
s

Purchase
decision

Post
purchase
behavior

Hunger, Mood

Availability around ,Variant search

Nestle , Amul

Amount of money in the pocket , Variant search

Satisfied/ Dissatisfied

Theory Of Diffusion

A process through which a new product moves from initial introduction to

regular purchase and use
Dynamically continuous oriented approach.

Customer Relationship Management

Sponsorships for Awards & other programs

Talent promotion through Events

Constant feedback from distributor

Public Awareness programs

OTHERS
Getting feedback ( Cadbury Care center)
Cadbury India adopted a CRM programmer ( Foodservice Reward)

Mobile Apps
Joy is you
Flavourism
Silk a little

Customer Satisfaction

Thank you