Click icon to add picture

IKEA's
BrandPositioning& Brand
Mantra

Team:
- Jayateerth Mokashi
-Prabhas Harlapur
-Shreenivasa k v
-Sameer T N
-Manjunath

June 19, 2016

IKEA

Competences and People -IKEA

June 19, 2016

IKEA

IEKA Positioning statement

"IEA is a leading international retailer of a wide assortment of well-designed
,economical and practical home furnishings to fit any style or budget.
-positioning statement incorporates the original IKEA business idea which has
successfully positioned the brand as a leader in value-priced, practical design.
-Additional verbiage identifies an international customer focus driven by
localized style and taste

June 19, 2016

IKEA

Key aspects in IKEAs Brand positioning

June 19, 2016

IKEA

Brand Mantra
Based on analyses, the mantras behind IKEA should reflect the core
values, mission, and culture of the company.

June 19, 2016

IKEA

 "To create a better everyday life for the many people"

June 19, 2016

IKEA