Started From The Bottom Now We

Here. Drake

The Q stands for Quality.

About
The Co founder.

Started in 2009

What it does.

The objectives and Challenges.

USP
Affordable Prices. A good quality touchscreen phone worth 40-50k in
the range of 2-15k. NOT BAD!

Strong Segmentation - Strong Moto Strong Research

Initiated with the 70% to 80% of the population.
Provide latest technology to the consumers in low price.
Make the masses of the population efficient.

The objectives and Challenges.

Challenges

The knowns.
Other Chinese - Korean Phones.
Solutions

Selling Concept.
Placement Ye Qmobile apka hua.
Starpower.

Marketing Strategy
The marketing strategy that Q-mobile follow
I.

Market Share

II. SWOT Analysis

III. PEST Analysis
IV. Market Mix

Market Share by manufacturer -2009

Others; 19%
Nokia; 36%

Apple; 3%
HT C; 3%
Sony Ericsson; 5%
Motorola; 5%
LG; 10%
Sam sung; 20%

SWOT Analysis
Target youth market
Longer battery life
Affordable rates
Cheaper smart phones
Wide variety of models

Market leader
Growing Android market
Pakistan potential market for
Cheap smart phones
Strong customer requirement

Technical
Small user base
Lesser product awareness in
rural areas
Physiological and cultural affect

Increase competition
Brand reliability
Price Wars
High-end consumers

PEST Analysis
Political Factors
Tax Policies
Employment Laws
Trade Restriction
Political Stability
Economic Factors
Economic growth
Exchange Rate
Inflation Rate
Social Factors
Population Growth Rate
Age Distribution
Career Attitudes
Emphasis on safety
Technology Factors
Low Barriers to entry at the time of their launch
Reduced minimum efficient production level
Influence outsourcing decision

Marketing Mix

Future Trends