Given set of Customers who have recharged every

month but use DATA for less than 10 days in a month.

AIM To find out why? The possible reasons why

customers use less amount of data or for less number of
days.
Public

Questions
Primary Internet Usage Area? Home/Office, Everywhere
Alternative method to Access Internet? Wi-Fi/LAN, Dongle, None
What do you use mobile data for? Whatsapp/facebook, PC Internet, Mobile
Browsing
Do you use another SIM for Data? Yes(which), No
(asked only if unable to conclude from above questions) Usage reduced, Why?
Questions asked depending on conversation proceedings
o What internet packs do you recharge with ?
o Which phone do you use?
o You prefer 2G/3G/4G?
o Would you recharge if we gave you this offer?
Public

Conditions Considered for

Segmentation
ARPU greater than 150

ARPU>150
ARPU<150
Smartphone
Smartphone
Screen > 4.7 + Screen > 4.7 +
4G Device
4G Device

ARPU less than 150

Smartphone : screen size more than 4.7

+ 4G
Smartphone : screen size less than 4.7 +

(2G+3G)
Public

ARPU>150
ARPU<150
Smartphone
Smartphone
Screen < 4.7 + Screen < 4.7 +
(2G + 3G)
(2G + 3G)
Device
Device

HIGH ARPU & GOOD SMARTPHONE

Low Usage (Whatsapp/Facebook); 12; 39%

Wifi/LAN;
11;
Other;
35% 1; 3%
Using Other Service;
7; 23%

Public

LOW ARPU & GOOD SMARTPHONE

Wifi/Dongle; 16%
Less Usage/Whatsapp/Facebook; 31%

Multi - Sim; 53%

Public

HIGH ARPU & DECENT SMARTPHONE

For PC Access only; 1; 3%

Less Usage/ Whatsapp/ Faceboook; 6; 19%
Satisfied with current Usage; 11; 35%

Multi Sim; 4; 13%

Pay as per Use; 3; 10%
Other Means of Usage; 6; 19%

Public

LOW ARPU & DECENTSMARTPHONE

WiFi; 3; 9%

Basic or No Use; 3; 9%

Satisfactory Usage; 7; 21%

Less Usage/ Whatsapp Only; 9; 27%

Multi-Sim; 11; 33%

Public

Summary
APRU>,SP> - majorly customers are Low Usage(39%) and
WIFI/LAN (35%)
APRU<,SP> - Majority customers have said they use Dual-Sim
(53%)
APRU>,SP< - Majority customers believe that they are satisfied
with their current usage (36%)
APRU<,SP< - Major Reason seen is Multi SIM users(34%),
(major responses in this category were Docomo) followed by
Public