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Epd 1
Epd 1
MODULE I
ENGINEERING DESIGN & REAL-LFE PROBLEM
SOLVING
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SCIENCE
Asking question about natural phenomenon
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Scientific Method
Define problem / question
Observe and analyze
Develop hypothesis
Extrapolate the hypothesis
Develop experiments
Perform the experiment
Collect and analyze result
Conclusion and communicate result
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TECHNOLOGY
Applied science
It deals with man made world
Means by which surroundings can be
improved.
Knowledge of using tools & machines to do
tasks efficiently.
It can be used to control the world we live in
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ENGINEERING
The profession in which a knowledge of the
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Engg. Cont.
Process of investigating how to solve
problems
Process of problem solving optimally
Analysis
Design
Constructio
n
Verificatio
n
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Tasks of an Engineer
To find & deliver optimal solution
Real life problem solving
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Comparison
Science - acquisition of knowledge (pure
research)
Engineering - application of knowledge
Another Comparison
Scientist - Why does it happen
Engineer - How does it work
Technologist - What can it be used for
Philosopher -
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Define Product
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customers
Examples
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Design
A plan or drawing to meet the human needs
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Characteristics of Successful
Product Development
1) Product quality
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Cont.
2) Product cost
Investment done on the particular product
including manufacturing , capital equipment ,
tooling etc
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Cont.
3) Development time
4) Development cost
5) Development capability
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Product Development
Product Development is the set of activities
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Product Development
Team
1) Marketing - Interaction between customers and firm
-Identify customer needs
- Launch and promote
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Product Development
Team
2) Design
a) Engineering Design
b) Industrial design ( Aesthetics,
Ergonomics, user interface etc)
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Product Development
Team
3) Manufacturing
- Operating production system
- Purchasing raw materials
- Installation
Research, Finance, Field service, sales
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Legal
Finance
Manuf Engr
Ext Team
sales
Marketing
Purchase Specialist
Team Leader
Core Team
ID
Ext team
Electro Designer
Ext team
Mech Designer
Ext team
Ext Team
Ext team
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Ext team
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Product Features
Basic or implicit features - Features that
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Phase-0
Planning
Mission Statement
Specifications
Phase-4
Testing
&
Refinement
Phase-3
Detail Design
Geometric
Layout
Phase-2
System-Level Design
Industrial Design
Control Documentation
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Phase-5
Production
Ramp-Up
Prototype
Product Planning
Process (Phase 0)
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Allocate
resources
&plan timing
Complete
Pre-project
planning
Reflect on the
results and the
process
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Methods
Complaints from customers
Interview with lead users
Consider implications of lifestyle
Customer suggestions
Study competitor products
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Technology
Roadmap
Represent expected availability
& use of future
technology relevant to the product
Eg. Television set
Screen
Power supply
Tuner
Sound
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CRT
LCD
PLASMA
LINEAR
SMPS
MECHANICAL
ELECTRONIC
MONO
Pro
1
Time
STEREO
Pro
2
SURROUN
D
Pro
3
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Assignment
Product life cycle
CAD
Time dependency
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Assignment
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Assignment
Geome
tric
modelli
ng
Engine
ering
analysi
s
kinem
atics
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Nume
ric
contro
l
Data
base
Automa
ted
drafing
Proces
s
Plannin
g
Robo
tics
Fatigue
manag
ement
cycle
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Concept development
(phase 1)
THE FRONT END PROCESS
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Establish
target
specification
Test
Product
concept
Generate
Product
concept
Set
Final
specification
Select
Product
concept
Plan
Downstream
Development
Developme
nt plan
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Specifications
Customer needs expressed in language of
customers.
Eg. Big screen, easy to install etc
These has to be converted into exact
specifications like, Screen size 60 inches,
Average installation time less than 70 sec. etc.
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needs.
Search
Externally:- Lead
users, experts
Patents,
Literature, Bench
Marking
Explore
Systematically:Classification Tree &
Combination Table
Existing
concepts
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Reflection on the
solutions and the
Process
Constructive
feed back
Search
Internally:Individuals &
Groups
New concepts
Integrated solutions
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Chemical
Explosive System
Oil pressure system
Hydraulic
Store or
Accept
energy
Electrical
Pneumatic
Wall outlet
Batteries
Fuel Cell
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Convert Electrical
Energy to
Translational
Energy
rotary motor w/
transmission
spring
linear motor
moving mass
solenoid
rail gun
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Accumulate
Energy
Apply
Translational
Energy to Nail
single impact
multiple impacts
push nail
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Concept Selection
The process of evaluating concepts with
respect to
-Customer needs and other criteria
- Comparing the strengths and
weaknesses
And select the one or more concepts for
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External decision
Product champion
Intuition
Multivoting
Pros and cons
Prototype and test
Decision matrices
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Concept Screening
Prepare the selection matrix
Rate the concept
Rank the concept
Combine and Improve the concepts
Select One or more concepts
Reflect on the results and the process
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Conecepts
Selection Criteria
A
Master
Cylinder
B
Rubber
Brake
Ease of handling
Ease of use
Readability of settings
Dose metering
accuracy
Durability
Ease of manufacture
Portability
0
0
0
0
0
+
+
0
0
0
0
+
Sum +s
Sum 0s
Sum -s
2
5
0
Net Score
Rank
Continue?
2
1
Yes
C
Ratchet
D
(Reference)
Plunge Stop
E
Swash
Ring
F
Lever Set
G
Dial
Screw
+
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
+
+
0
0
+
0
0
+
0
0
0
0
1
4
2
1
3
3
0
7
0
2
4
1
2
3
2
1
5
1
-1
6
No
-2
7
No
0
3
Combine
1
2
Yes
0
3
Combine
0
3
Revise
The concept screening matrix. For the syringe example, the team rated the
concepts against the reference concept using a simple code (+ for better
than, 0 for same as, - for worse than) in order to identify some concepts
for further consideration. Note that the three concepts ranked 3 all received
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the same net score.
Concept Scoring
Steps same as concept screening
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Concept Testing
It can verify that customer needs have been
meet adequately
Assess the sales potential of a product
concept
Gather customer feedback for refining the
product concept
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Concept Testing
Define the purpose of the concept test
Choose a survey population
Choose a survey format
Communicate the concept
Measure customer response
Interpret the results
Reflect on the results and process
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where necessary
Flow down the specifications as appropriate
Reflect on the results and the process
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Concept development
(process)
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Product Architecture
Purpose of Product Architecture - to define the
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Product Architecture
cont.
A product consists of:-
1) Physical Elements
Parts, components &sub assemblies
that implement the products functions. These
are organized into several major physical
building blocks and are called Chunks e.g.,
print cartridge for delivery of thermal ink in a
printer
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Product Architecture
cont.
2) Functional Elements
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Product Architecture
cont.
The architecture of a product is the scheme
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Product Architecture
cont.
Types of Architecture:-
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module
module
Product
module
module
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module
module
Trailer Example:
Modular Architecture
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box
protect cargo
from weather
hitch
connect to
vehicle
fairing
minimize
air drag
bed
support
cargo loads
springs
suspend
trailer structure
wheels
transfer loads
to road
Modular Architecture
cont.
Here each functional elements of the product
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Trailer Example:
Integral Architecture
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upper half
protect cargo
from weather
lower half
connect to
vehicle
nose piece
minimize
air drag
cargo hanging
straps
support
cargo loads
spring slot
covers
suspend
trailer structure
wheels
transfer loads
to road
Types of modularity
Slot modular architecture
Bus modular architecture
Sectional modular architecture
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Implications of the
Architecture
The architecture of the product therefore is
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interactions
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Functionality
The primary function is the main scope of the
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Performance
It is a quantitative description of how well a
User Interface
The user interface for a portable electronic
User Interface
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Form Factor
Form-Factor deals with the size, weight and shape
Form-Factor Categories
FF categorization is done based on the way
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Form-Factor Categories
cont.
1) Tool Kit-Largest products that could be
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Form-Factor Categories
cont.
3) Palm Top-Palm Top form-factor is one of the
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Form-Factor Categories
cont.
4) pen FF eg.Laser Pointer, thermometer
5) Credit Card FF
6) Wearable FF
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Battery Life
Battery Life dictates how long a product
may be used in an un tethered and truly
portable mode-longer bty life is a valuable
product differentiator
Improved battery technology & reduced
power consumption has made bty life
longer
Engineers & Designers benchmark bty life
in terms of continuous usage and standby
mode such as:Session Duration, Session frequency &
standby condition
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sleeves if necessary).
Cabling needs to be properly supported.
Proper ventilation for heat dissipation.
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1.Birth/Introduction
2.Growth stage
3. Stable/Maturity/Saturation period
4. Decline/death of the product
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Idea generation
Idea screening
Concept development
Business analysis
Prototype development
Test marketing
Marketing launch
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Project Management
Project Mgmt Consists of a number of Tasks
Tasks could be dependent on the out put of
another task
Tasks could be mutually dependent or
Coupled
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Definition-Project Terms
Task-A piece of work contributing to a
major activity
Event-A specific instant of time which
marks the start and end of an activity. It
does not consumes time and resources
Activity-Job operations or tasks which
comprises a Project. It consumes time &
resources
Critical Path-Sequence of activities which
decides the total project duration. It is the
longest path and consumes maximum time
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Task Dependencies
Sequential
Parallel
A
C
Here the middle two tasks depend on the task at left but not on each
other. Task at right depends only on middle tasks. Middle two tasks
are parallel because they are both depend on the same task but
independent of each other .PT can be overlapped in time for
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convenience.
Task Dependencies
Coupled-Here combination of tasks and interdependencies will be a norm. Each task
requires the result of other task to complete
the task.
B
D
Coupled tasks must be executed simultaneously with close coordination/overlapped in time because they need to be
addressed simultaneously
or in an iterative fashion.
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Gantt Chart
It is a tool for representing the timing of
tasks.
It does not display dependencies among
tasks e.g., which task must be completed
before others can begin or finish
depending on the nature of the
dependency and which task can be
completed in parallel.
Project activities are listed logically
When two tasks over lap in time on a
Gantt chart, they may be parallel,
sequentialMEC
or iteratively coupled
Task completed-A&B,
Behind schedule-C & D
30
B. Concept Finalization
20
C .Design Finalization
6
0
D .Prototype Manufacture
E .Test Prototype &fittings
F. Disp for Dealer Trials
G .Product refinement
E
E certification
E
H .Initial Production Run
J .Product Test Marketing
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4545
90
60
30
45
30
PERT CHART
Critical Path-It is the longest chain of
PERT CHART
A.
B.
C.
D.
E.
F.
G.
A 2
B 4
H Design mold
I Design Assembly tooling
J Purchase assembly equipment
K Fabricate molds
L Debug molds
M Certify cartridge
N Initial Production Run
D 8
E 5
F 2
K 10
M 2
Task
A
L 4
1
4
J 6
Duratio
n is shown by the thick lines A-B-C-D-F-H-K-LThe Critical Path
N. Tasks G,H & I are grouped together because the PERT
representationMEC
does not depict coupled tasks explicitly
N 2
Common Definitions