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Understanding Codes and Conventions

Codes are systems of signs that create meaning when put together in a sequence, while conventions are commonly accepted ways of doing things. The document discusses different types of codes used in TV and film like technical codes involving camera techniques, symbolic codes using objects and settings, and written codes with captions and language. It also lists the key elements or "languages" that make up TV and film like camera, lights, sound, and editing, then provides examples of how these codes and conventions are used in genres like family films and specific movies and advertisements.
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0% found this document useful (0 votes)
36 views8 pages

Understanding Codes and Conventions

Codes are systems of signs that create meaning when put together in a sequence, while conventions are commonly accepted ways of doing things. The document discusses different types of codes used in TV and film like technical codes involving camera techniques, symbolic codes using objects and settings, and written codes with captions and language. It also lists the key elements or "languages" that make up TV and film like camera, lights, sound, and editing, then provides examples of how these codes and conventions are used in genres like family films and specific movies and advertisements.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Codes and Conventions

Codes: systems of signs, put together (usually in


a sequence) to create meaning
Conventions: habits or long accepted ways of
doing thingsthrough repeated experiences,
audiences become familiar with these

Types of Codes
Technical

Codes:

Camera techniques, framing, depth of field, lighting, exposure and


juxtaposition

Symbolic

Codes

Objects, setting, body language, clothing and color

Written

Codes

Headlines, captions, speech bubbles, language style

The Languages of TV & Film


Camera
Lights
Sound
Editing
Setting
Costume
Actor

expressions

Media Examples
Family

films

-plot involves relationships and family conflicts


-setting usually in living room or kitchen
-no serious violence or bad language
-usually a lesson to be learned
-usually a happy ending

Freaky Friday (Disney)

Credit Card
Advertising

Tobacco
Advertising

What can we surmise


from this image?

To Kill A Mockingbird

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