Codes and Conventions
Codes: systems of signs, put together (usually in
a sequence) to create meaning
Conventions: habits or long accepted ways of
doing thingsthrough repeated experiences,
audiences become familiar with these
Types of Codes
Technical
Codes:
Camera techniques, framing, depth of field, lighting, exposure and
juxtaposition
Symbolic
Codes
Objects, setting, body language, clothing and color
Written
Codes
Headlines, captions, speech bubbles, language style
The Languages of TV & Film
Camera
Lights
Sound
Editing
Setting
Costume
Actor
expressions
Media Examples
Family
films
-plot involves relationships and family conflicts
-setting usually in living room or kitchen
-no serious violence or bad language
-usually a lesson to be learned
-usually a happy ending
Freaky Friday (Disney)
Credit Card
Advertising
Tobacco
Advertising
What can we surmise
from this image?
To Kill A Mockingbird