Good

Day!
October 11, 2021
Monday
 You shall be
able to:
• Define codes, conventions, and language of
media.
• Identify the codes and conventions presented.
• Use the codes and conventions of media in
presenting an issue.
 What information do you get from the
symbol?
 How is the symbol presented in terms of
color, fonts, and design?
 What if the color is changed into black,
how would that affect the information
that the symbol is communicating?
The information that you get looking at the symbol is actually the
message of the symbol itself. Understanding the language of
media is a skill that you must acquire. Remember the following
terms:

• Language pertains to the technical and symbolic ingredients or

codes and conventions that media and information
professionals may select and use in an effort tocommunicate
ideas, information and knowledge.
• Media language are the codes, conventions, formats, symbols
and narrative structure that indicate the meaning of media
messages to an audience.
• Messages are the information sent from a source to a receiver.
Study the cover pictures of the different movie genres.

1.What kind of movie does each picture show?

2.What are the elements that helped you identify its kind?
The elements that helped you identify what kind of movie each
picture shows are the codes and conventions of media. Media
codes and conventions are like the building blocks of all the
media around us which generally have an agreed meaning, or
connotation to their audience (Young, 2017). There are three
(3) types of media codes: symbolic codes, technical codes,
and written codes.
Symbolic codes are social in nature. Such codes exist
beyond the media product themselves but can be interpreted
in similar ways in the everyday life of the viewer (Young,
2017).
 These also
include setting,
mise en scene,
acting and
color.

Setting is the time and place of the narrative. It can be the

setting of the whole story or just a specific scene. This will
create atmosphere or build a frame of mind (Young, 2017)
Mise en scene is a French term meaning ‘everything within a
frame’. Costume and props are included in the analysis in the
frame (Young, 2017)
Acting is how an actor portray a character that will lead to
character development and tension making through facial
expression, body language and vocal qualities (Young, 2017).
Color is used to connect connotation to specific scenes, characters or
object. Red, for instance, is typically seen as a color of passion, danger,
romance, or violence. Green is connected with nature or sickness, blue with
calm or depression. Purple is seen to be connected with royalty (Young, R.
2017).
a. Technical codes. According to Arniel Ping technical codes are all the
ways in which equipment is used to tell a story in a media text like
camera techniques, framing, lighting, etc. (Ping, 2016).
Camerawork refers to how the camera is handled, positioned
and moved for specific effects like a high-angle camera shot to
create a feeling of power in a photograph.
Camera Techniques
Lighting. According to Robert Young lighting is the
manipulation of natural or artificial light to selectively highlight
specific elements of the scene( Young, 2017).
Audio is the expressive or naturalistic use of sound. It includes
dialogue, sound effects and music. According to Chris.
Constantine (Constantine, 2010) music often defines a scene. An
example is the use of ominous music to communicate danger in films.

a. Written codes are the formal written language used in a media

product. These include language style and textual layout like
headlines, captions, speech bubbles, etc. (Frezi.com, Young, R.
2017)
1.What type of fonts or typefaces are used in each
picture?
2.What message does the style of font signify?
 The simple use of different fonts or typefaces indicate
different meaning.

According to Robert Young, conventions are the

accepted ways of using media codes. There are three different
types of conventions: form conventions, story conventions and
genre convention (Young, R. 2017).
Form conventions are the expected ways on how media codes
are arranged. In newspapers for example, the most important
news will be at the front page while sports news is found at the
back page. Newspapers also contain masthead.

1. Story conventions are common narrative structures

and understandings in story telling media products like cause
and effect, character construction and point of view.
2. Genre conventions are the common use of tropes,
characters, settings or themes in a particular type of medium.
They can be formal or thematic.
THANK YOU!