ILOILO NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

Luna St. La Paz, Iloilo City
 LEARNING COMPETENCIES
Evaluates everyday media and information
presentations regarding codes, convention, and
message; and how they affect the audience, producers,
and other stake holders. MIL11/12MILA-IIIf-15
Produces and assesses the codes, conventions, and
messages of a group presentation. MIL11/12MILA-IIIf-
16
“Language may be a source of
misunderstandings”
by Marshall McLuhan, 1964
 Does the user’s/audience’s own
background or experience affect the
interpretation of messages?
How?
 Is it possible that a different
individual derives a different
meaning from the message?
Explain.
SPECIFIC LEARNING OBJECTIVES

Identify codes, convention, and message and

how they affect the audience, producers, and
other stake holders.
Reflect on how important information can be
conveyed to create the desired impression.
SPECIFIC LEARNING OBJECTIVES

Create a postcard of your choice that shows

positivity towards other people.
Appreciate the importance of media and
information languages to convey a message.
ACTIVITY
Form group consists of five members each.
Using your one whole sheet of paper, think of a
company name and illustrate or draw its own
symbol/sign/icon, make sure that it is not copied
nor plagiarized from the internet or other
sources.
Write a report based on your work of art.
 Languages
pertains to the technical and symbolic
ingredients or codes and conventions that
media and information professionals may
select and use in an effort to communicate
ideas, information and knowledge.
 Media Languages
Are codes, conventions, formats,
symbols and narrative structures
that indicate the meaning of
media messages to an audience.
How are symbols usually being presented?
What is the importance of using symbols
to convey a message or information?
How these symbols are presented in terms
of fonts, images, colors, design and others?
CODES
systems of signs, put together
(usually in a sequence) to create
meaning
CODES
TYPE OF CODES
TECHNICAL CODES
SYMBOLIC CODES
WRITTEN CODES
 TECHNICAL CODES
include sound, camera angles, types of
shots and lighting. They may include, for
example, ominous music to communicate
danger in a feature film, or high-angle
camera shots to create a feeling of power
in a photograph.
CAMERA TECHNIQUES
SYMBOLIC CODES

include the language, dress or actions

of characters, or iconic symbols that are
easily understood
What does red rose symbolizes?

A red rose may convey

romance/ love
What does a clenched fist
symbolizes?

A clenched fist may

convey anger.
What does the colors in a Traffic
Light symbolize?

Red = stop
Green = Go
Yellow = Ready
WRITTEN CODES

Used of language style and textual

layout (headlines, captions, speech
bubbles, language styles, etc.
HEADLINES
CAPTIONS
SPEECH BUBBLES
 CONVENTIONS
In the media context, refers to a
standard or norm that acts as a
rule governing behavior.

For ex., a convention of the science

– fiction genre is that the story
often includes robots, aliens, time –
travel or genetic manipulation
AUDIENCE

the group of consumers for whom a

media message was constructed as well
as anyone else who is exposed to the
message.
PRODUCERS
What information codes, conventions and messages
about our country is communicated on this postcards?
What information codes, conventions and messages
about our country is communicated on this sculpture?
Enrichment
If you are to create a postcard, a movie or a sculpture for a place or
an organization of your choice what technical and symbolic codes
would you use to convey information and create desired impression?
Why?

How is understanding of the technical and symbolic codes contribute

to media and information literacy?
FINAL OUTPUT
Find your partner. Create a postcard that shows
positivity towards other people. Apply codes and
convention based on your preferences.
Size of postcard = 4x6 inches
Photo paper