MODULE 4

Media and Information

Languages
• Codes,conventions, and
messages
• Audience,producers, and
other stakeholder.
OBJECTIVE

Present an issue in varied ways to

disseminate information using the codes,
convention, and language of media.
Media and Information Language
Media and Information Language
 Media Language
• Media language denotes how media producers make meaning
about a certain medium (advertisement, TV show, film, etc.) they
are producing and how they transfer that meaning to their target
audience.

• It allows the audience to convey the meaning of the text through

its signs and symbols.

• Audience may interpret the media text denotatively or

connotatively.

Media and Information Literacy

Denotative meaning. is the literal meaning of the media text.

Connotative meaning. refers to the various interpretations that the text

suggests to the audience which are often associated with their culture,
values, beliefs, etc.

Example:
the use of the nonverbal signal “thumbs up” may mean “Job well done!” in
western cultures but it is a rude gesture in some countries in the Middle
East.

Media and Information Literacy

 CODES

• are system of signs that when put

together, it creates a meaning.
Types of codes
•Symbolic codes
•Written codes
•Technical codes
Symbolic codes
• it shows the beneath the surface of
what we see (objects, setting, body
language, clothing, color, etc. ) or
i co n i c sy m b o l s t h at a re e a s i l y
understood.
What does a Red rose symbolize?
What does a cross symbolize?
Mise-en-scene
• These also include
setting, mise en
scene, acting and
color.
• a French term meaning
‘everything within a frame’.
Costume and props are included
in the analysis in the frame
(Young, 2017).
These includes:
Color used to connect connotation to specific xenes, characters or
object. Red, for instance, is typically seen as a color of passion, danger,
romance, or violence. Green is connected with nature or sickness, blue
with calm or depression. Purple is seen to be connected with royalty
(Young, R. 2017).

Media and Information Language

d
•s
d
•s
Technical Codes
• According to Arniel Ping
technical codes are all the ways
in which equipment is used to
tell a story in a media text like
camera techniques,framing,
lighting, etc. (Ping, 2016).
 fi refers to how the camera
is handled, positioned
and moved for specific
effects like a high-angle
camera shot to create a
feeling of power in a
photograph.

Media and Information Language

Camera shots and angles
 0 According to Robert Young
lighting is the manipulation of
natural or artificial light to
selectively highlight specific
elements of thc scene( Young,
2017).

Media and Information Language

 ress
naturalistic use of sound. lt
includes didogue, sound
effects and music. Accoding
to Chris
Constantine(Constantine,
20t0) music oRa deFine» a
xene. An example is the use
of ominous music to
communicate danger in
films.

Media and Information Language

OBJECTIVE
Guided Questions:
1. Who are the characters?
2. What can you say about the
sequence of scenes from the
short film?
3. What observations do you have
on the film's lighting and camera?
4. Does it have a good editing
skills?
Written codes
• are the formal written language
used in a mediaproduct. These
include language style and
textual layout like headlines,
captions, speech bubbles, etc.
(Frezi.com, Young, R.2017).
 Example of Written
Codes
5IW ¥4I

F0RAH7

1. What type of fonts or typefaces are used in each picture'i

2. What message does the style of font signify‘?

Media and Information Language

 I will kill you!
I will kill you!
I will kill you!
I will kill you!
Things to remember:
• Language pertains to the technical and symbolic ingredients or codes and conventions that
media and information professionals may select and use in an effort to communicate ideas,
information and knowledge.

• Media language are the codes, conventions, formats, symbols and narrative structure that
indicate the meaning ofmedia messages to an audience.

• Messages are the information sent from a source to a receiver.

Symbolic codes are social in nature. Such codes exist beyond the media product themselves
but can be interpreted in similar ways in the everyday life of the viewer.

• Technical codes are all the ways in which equipment is used to tell a story in a media text
like camera techniques, framing, lighting, etc.
Reference:
• https://www.slideshare.net/markjhonoxill
o/media-and-information-languages

• https://www.slideshare.net/jarelle2/medi
a-and-information-languagespptx-
253503111