NAME:_________________________

GRADE/SECTION:____________
_
11/12
ACADEMICS
Media and Information
Literacy
Quarter I/III – Week 6
Media Languages

CONTEXTUALIZED LEARNING ACTIVITY SHEETS

SCHOOLS DIVISION OF PUERTO PRINCESA CITY
ACADEMICS – Media and Information Literacy - Grade 11/12
Contextualized Learning Activity Sheets (CLAS)
Quarter I/III – Week 6: Media Languages
First Edition, 2021

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 Lesson 1

Media Languages
Learning Competency:
 Present an issue in varied ways to disseminate information using the codes,
conventions, and language of media.

Objectives: 1. Describe media language and its codes and conventions;

2. Develop a list of angles and shots of a political rally or community festival or
celebration; and
3. Analyze the significance of those angles and shots in conveying media
messages.

Let’s Try
Directions: Read and answer the following questions carefully. Circle the letter of the
correct answer.

1. Which of the following refers to the way a media message's meaning is

communicated to the viewer?
A. Language C. Media Language
B. Genre D. Media Codes

2. Which of the following media codes refers to the presence of all objects within a
frame?
A. Setting C. Mise En Scene
B. Editing D. Camerawork

3. Which of the following media codes refers to the time and location of a particular
scene?
A. Set Design C. Composition
B. Mise En Scene D. Setting

4. Which of the following media codes refers to the process of using images and
sound to produce quality media content?
A. Framing C. Special edits
B. Editing D. Graphic edits

5. Which of the following media codes refers to the use of different camera
techniques?
A. Editing C. Camerawork
B. Composition D. Framing

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 6. Which of the following conventions refers to the narrative structures and
character construction of a story?
A. Form C. Genre
B. Story D. None of these

7. The following refers to Mise En Scene EXCEPT:

A. Body contact C. Costume
B. Props D. Composition

8. Which of the following codes helps guide the eye to a specific actor, prop, or part
of a scene?
A. Editing C. Audio
B. Lighting D. Setting

9. The following describes ‘Genre’ EXCEPT:

A. It refers to categories set within a medium.
B. It defines by its common set of distinguishing features
C. It entails codes and conventions.
D. It serves as the foundation for all the media

10. The following are the form of media EXCEPT:

A. Television C. Film
B. Internet D. Computer Monitor

Let’s Explore and Discover

Unlocking of Difficulties
 Media language - is the way
in which the meaning of a
media text is conveyed to
the audience.
 Medium - A form of Media
including print media
(books, magazines,
newspapers), television,
movies, video games, music,
cell phones, various kinds of
software, and the Internet.
 Genre - A category or ‘type’
within a medium (e.g. in the
medium of film, horror is a
genre)
significant social structures. They play an important role in the presentation of culture,
Every medium has its own ‘language' – or a
variety of languages – for conveying information.
Television, for example, employs both verbal and
written words, as well as visual and aural languages.
They are referred to as 'languages' because they use
widely recognized codes and conventions. This interest
stems from four realistic and ethical considerations.
First, the media make language data readily available
for study and teaching purposes. Second, media
outlets are significant linguistic institutions. Their
work accounts for a significant portion of the words
that people hear and read on a daily basis. In a speech
culture, media utilization represents and influences
both language use and attitudes. Third, how the media
use language are linguistically fascinating in and of
themselves; examples include how various dialects
and languages are used in ads, how tabloid
newspapers project their imagined readers' voice, and
how radio hosts use language—and only language—to
create their images and relationships to an unseen,
unknown audience. Fourth, media outlets are
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politics, and social life, both influencing and representing how these are shaped and
articulated. Media 'discourse' is important both in terms of what it shows about society and
in terms of what it adds to society's characteristics.

What do you think is the greatest influence of media in the society?

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Media may be divided into genres or categories. The term 'genre' is derived from a
French word that means 'form' or 'class.' Within a medium (film, television), media styles
emerge, such as the "horror" film or the "sitcom comedy" on television.
A genre can be defined by its common set of distinguishing features. A specific setting,
character types, and technological codes are examples of features associated with a genre's
style and content (lighting or music). Audiences are aware of these characteristics and
therefore anticipate those outcomes. For example, the two main characters in a romantic
comedy film would realize they are in love at the end. A genre, on the other hand, is not
static; it evolves over time, resulting in hybrid (or sub-) genres as well as shifting codes and
conventions.
Media codes and conventions serve as the foundation for all the media we encounter.
To their audience, media codes usually have a predetermined meaning or connotation.
Symbolic codes, technical codes, and written codes are the three types of media codes. The
intended ways in which codes are organized in a product are known as conventions.

Media Codes and Conventions

Symbolic Codes Technical Codes Written Codes Conventions

 Setting  Camerawork  Printed Language  Form Conventions
 Mise en Scene  Editing  Spoken Language  Story Conventions
 Acting  Audio  Genre Conventions
 Color  Lighting

Symbolic codes
Symbolic codes are inherently social. This suggests that these codes exist outside of
the media content itself but are understood in similar ways in the audience's "real life."
Setting. It refers to the time and location in which it takes place. When talking about the
environment, you can talk about the overall setting of the story or just a particular scene.
An environment may be as vast as the outback or as intimate as a single room. A
generated environment or frame of mind may also be used to construct a setting.
Mise En Scene. The word "mise en scene" comes from the French and means "all inside
the picture." It has come to mean the identification of all the objects within a frame of
media content, as well as how they have been arranged. An analysis of mise en scene
includes set design, costume, props, staging, and composition.
Acting. Actors play roles in media setup and help to build characters, create suspense,
and advance the plot. The actor portrays a character through facial expression, body
language, vocal qualities, movement, and body contact.
Color. It has very strong cultural connotations. The various things to look at when
researching the use of color in media content are dominant color, contrast foils, and color
symbolism.

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Technical codes
Technical codes are codes that are exclusive to a particular media form and do not
exist elsewhere. For example, when we look at films and photos, we understand various
camera shots and their connotations, but they mean little to us outside of those types. The
camerawork, editing, audio, and lighting are examples of technical codes in the media.
Camerawork. The way the camera is controlled, placed, and shifted for effects is referred
to as camerawork. Positioning, movement, framing, exposure, and lens selection are all
aspects of camerawork.
Editing. The process of selecting, manipulating, and organizing images and sounds is
known as editing. Graphic edits, Rhythmic edits, Spacial edits, and Temporal edits are
the four main reasons for editing.
Audio. The expressive or naturalistic use of sound is referred to as audio. Diegetic or
non-diegetic audio may be used. Dialogue, sound effects, and music are the three
elements of audio.
Lighting. The use of natural or artificial light to selectively illuminate particular elements
of a scene is known as lighting. Quality, Direction, Source, and Color are all aspects of
lighting.

Written Codes
The standardized written language used in media content is known as written codes.
Written codes, including technological and symbolic codes, can be used to advance a story,
convey knowledge about a character, or communication problems and themes in media
content.
Printed language, which is the text that can be used within the frame of how it is interpreted,
and spoken language, which contains dialogue and song lyrics, are also examples of written
codes.

Conventions
The use of media codes is governed by conventions. Conventions are inextricably
linked to the desires of a media content's audience. Shape conventions, story conventions,
and genre conventions are all examples of conventions.
Form conventions. It defines how we expect different types of media codes to be
organized. A viewer, for example, expects to see the film's title at the start and credits
at the end. Newspapers will have a masthead, a front-page with the most relevant news,
and a back page with sports news. Typically, video games begin with a tutorial that
explains the game's mechanics. Continuity editing is another example. Most video
formats adhere to a collection of editing guidelines and techniques known as continuity
editing, which helps the viewer to understand what is happening in a scene and who
is speaking to whom.
Story conventions. They are narrative frameworks and understandings that are used
often in media content that tell stories. Narrative structures, cause and effect, character
construction, and point of view are all examples of story conventions.
Genre Conventions. The use of tropes, characters, environments, or themes in a specific
type of medium is referred to as genre conventions. Audience tastes are inextricably
tied to genre conventions. Formal or thematic genre conventions exist.

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 Let’s Practice

ACTIVITY 1 Directions: Identify three (3) signs and symbols in your

community or in a movie that are used to convey a message or
information (ex. red rose may convey romance or love, a
clenched fist may convey anger, and traffic lights may convey
stop and go). How are these signs and symbols are used to make
you understand the message being conveyed? Write your answer
on the space provided below.

ACTIVITY 2 Directions: You are building your own business venture. Think
of a company name and draw using a pen or illustrate using an
online or offline graphic editing app its own logo/symbol. You
must also include an explanation of logo/symbol used as well as
its purpose or meaning. You may use the space below to draw or
paste your output.

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 Discuss the importance of symbolism in every media content.
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Let’s Do More

ACTIVITY 1 Directions: Find an example of a still image or photograph, a

clip from a television programme or news footage. Examine it
closely. Describe how the subject is positioned in the photo or
footage. What impression is conveyed as a result? Describe
how the audience is positioned in relation to the subject. If you
were to substitute a different camera angle or shot, how could
this change the meaning conveyed through the photo or
footage? Use the space below to write your answer and paste
the ‘screenshot’ image.

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ACTIVITY 2 Directions: Imagine you are a videographer or photographer
covering a political rally or community festival or celebration.
What camera angles and types of shots would you choose to
use in your coverage and why? Develop a shot list for covering
the event. How would this camera work help to convey the
necessary information and the desired impression of the
event?

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 Let’s Sum It Up

Directions Analyze the World Health Organization or WHO COVID-19

infographics/poster and answer the following questions: What
impression of the information is conveyed through the poster?
What technical and symbolic codes are being used and to what
effect? Identify the target audience based on the posters?

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 Let’s Assess
Directions: Read and answer the following questions carefully. Circle the letter of the
correct answer.

1. Which of the following refers to the way a media message's meaning is

communicated to the viewer?
A. Language C. Media Language
B. Genre D. Media Codes
2. Which of the following media codes refers to the presence of all objects within a
frame?
A. Setting C. Mise En Scene
B. Editing D. Camerawork
3. Which of the following media codes refers to the time and location of a particular
scene?
A. Set Design C. Composition
B. Mise En Scene D. Setting
4. Which of the following media codes refers to the process of using images and
sound to produce quality media content?
A. Framing C. Special edits
B. Editing D. Graphic edits
5. Which of the following media codes refers to the use of different camera
techniques?
A. Editing C. Camerawork
B. Composition D. Framing
6. Which of the following conventions refers to the narrative structures and
character construction of a story?
A. Form C. Genre
B. Story D. None of these
7. The following refers to Mise En Scene EXCEPT:
A. Body contact C. Costume
B. Props D. Composition
8. Which of the following codes helps guide the eye to a specific actor, prop, or part
of a scene?
A. Editing C. Audio
B. Lighting D. Setting

9. The following describes ‘Genre’ EXCEPT:

A. It refers to categories set within a medium.
B. It defines by its common set of distinguishing features
C. It entails codes and conventions.
D. It serves as the foundation for all the media

10. The following are the form of media EXCEPT:

A. Television C. Film
B. Internet D. Computer Monitor
9
 Answer Key
Let’s Practice Let’s Do More

*** Answers of the student may vary*** *** Answers of the student may vary Answers of the student
may vary

Answers of the student

may vary

Reflective Question:
Reflective Question: *** Answers of the student may vary*** *** Answers of the
student may vary***

Let’s Sum It Up

*** Answers of the student may vary***

Let’s Try/Let’s Assess

1. C 2. C 3. D 4. B 5. C
6. B 7. A 8. B 9. D 10. D

References
Commission on Higher Education. 2016. Teaching Guide for Senior High School Media and
Information Literacy. Quezon City: Commission on Higher Education. Accessed
December 13, 2020.

UNESCO. n.d. Unit 3: Film Genres and Storytelling. Accessed March 28, 2021.
http://unesco.mil-for-teachers.unaoc.org/modules/module-4/unit-3/.

UNESCO. n.d. Unit 4: Camera Shots and Angles – Conveying Meaning. Accessed March 28,
2021. http://unesco.mil-for-teachers.unaoc.org/modules/module-4/unit-4/.

Young, Robert. 2017. Media Codes and Conventions. September 29. Accessed March 28,
2021. https://media.codes/media-codes-and-conventions-c03423c06aa8.

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