TRIZ

40 Inventive Pri
nciples

IP1:
Segmentation

Customer
segmentation

IP2: Taking
out

IP3: Local
quality

Recreation at
Googles office

IP4:
Asymmetry

IP5: Merging

IP6: Multifunctionality

IP7: Nested dolls

IP8: Antiweight

Mix of technical
and managerial
members

IP9: Prior counter-action

Sleeping pills
with overdose
vomit function

Warm-ups before physical

actions

IP10: Prior action

IP11: Before-hand
cushioning

IP12: Equipotentiality

IP13: The other way around

IP14: Curvature

IP15: Dynamization

IP16: Partial or Excessive

action

IP17: Another dimension

IP18: Mechanical vibration

IP19: Periodic
action

IP20: Continuity of useful

action

Drilling tooth

IP21: Skipping

Tilting logs into

river

IP22: Blessing in
disguise
Use
acids
to
erode
deposit
s in
pipes

Use trenches
before
demolishing
building

LRT to cut down on cars in downtown areas

IP23: Feedback

IP24:
Intermediary

IP25: Self service

IP 26: Copying

IP 27: Cheap disposables

IP 28: Mechanic
substitution
Advertising whiffs of
bread
Use of multiple
media

Use of optical system

IP 29: Pneumatics and

hydraulics

IP 30: Flexible shells and

thin films

IP 31: Porous materials

Easy access for

employees to the
boss

IP 32: Color changes

Corporate color

Hot and cold

IP 33: Homogeneity

IP 34: Discarding and

recovering

IP 35: Parameter changes

Change nitrogen
temperature for
easy transportation

IP 36: Phase
transitions

IP 37: Thermal expansion

IP 38: Strong oxidants

IP 39: Calm/Inert
atmosphere

Homeopat
hy use of
inert
substance
Nitrogen gas
for tyres

IP 40: Composite materials

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