Presentation On

Warid Telecom
Presented To: Sir Imran Hanif
Presented By: Muhammad Taha Khan
Roll No: 07-06

Introduction

Warid Telecom Takes Pride in Being Backed by the Abu Dhabi Group, One of the
Largest Groups in the Middle East and the Single Largest Foreign Investor Group
in Pakistan. It Has a Diversified Business Interest in the Institutions That Have
Enjoyed Commercial Success As a Result of Its Strong Financial Resources and
Extensive Management Expertise.
The Abu Dhabi Group's Major Investments Are in the Following Sectors:
Oil and Gas Exploration
Banking Financial Services
Automobile Industry
Hospitality Services
Property Development
Telecommunications
Abu Dhabi Group's Other Successful Investments in Pakistan Besides Warid
Telecom Include Bank Alfalah, United Bank Limited, Taavun,Wateen Telecom
and Raseen. The Group Has Successfully Launched Its Services in Bangladesh in
May 2007.Warid Telecom,established in May 2005, Is the Fastest Growing GSM
Mobile Company in Pakistan With Over 13 Million Subscribers and Coverage in
More Than 187 Cities All Over Pakistan.

Vision
Warid Telecoms vision is to become the primary service provider of all
communication needs of subscribers in Pakistan supported by
exemplary customer care. This can only be possible by a vigilant eye on
all aspects of our operations: from network quality to innovative
services. We want to live up to our motto of We Care.

Mission Statement
Warid Telecoms aim is to be perceived not only as a telecommunication
operator of voice services but also as a universal provider of comprehensive
communications services for both the individual and corporate customers. We
strive to provide an optimum level of support and care through our highly
skilled and motivated team of professionals along with a focus on maximum
network coverage and connectivity.

Brand Values

Warid Telecoms brand values include:

Quality Investments in an organization must be spent effectively to gain targeted
success. Warid Telecom has an uncompromising commitment to quality in this regard.
That is why we spare no efforts in pursuing the best in network services products and HR
Simplicity The industry trend is to complicate all aspects of telecommunications to
intimidate the user into benign behavior. Warid Telecom encourages subscribers to be
bold knowing that they are getting what they asked for. We keep things simple easy to
understand and even easier to use.
Innovation For years people complained of the same things on mobiles. At Warid
Telecom we constantly look to make the communication experience different by doing
things in a better way. That is why the telecommunications market is totally different from
three years ago.
Transparency We are always open and honest. Warid Telecom has paved the way to
expose hidden charges reduce tariffs and maintain a clean reputation. We say what we do
and we do what we say.

Customer-Friendliness We enjoy working and succeeding together by building

close relationships. While we have a sense of purpose in our operations we also have a
strong culture that demonstrates to customers that We Care. Warid Telecom considers the

Key Strengths
The Netork:
Endtoend solution from the worlds number 1 vendor
Tailormade network for Pakistan's geography climate and subscriber
patterns
Congestionsensitive engineering solutions to provide best clarity 24 hours
Largest historical rollout in Pakistan and aggressive expansion plans to cover
every corner of Pakistan
Fully redundant network with a robust design to cater for future needs
Highly advanced network that is EDGE compatible 3Gcompatible and has
measures in place for a soft switch and media gateway architecture
State of the art IPbased call center and leading data center with over 300
seats

Key Strengths
Service Beyond Comparison:
At Warid Telecom customers are served with the mindset that they are our most
important stakeholders for the organization. Warid Telecom offers the best voice
quality and state of the art GSM & GPRS network.
The reliable and accurate billing system of Warid Telecom endows a sense of
contentment to our subscribers through its transparency. Furthermore customers
have the convenience of selecting from multiple billing options which are
designed to facilitate different individual and corporate usages.
Warid Telecom has qualified and highly trained sales and customer services team
to provide roundtheclock dedicated support to our customers. Corporate
lounges are set up at our 24 fullyequipped sales and service centers where a
customerfriendly environment has been created to provide personalised care to
our corporate clients. Other than our offices and business centres an extensive
network of 300 franchises at significant locations kiosks and mobile units also
ensure easy and convenient accessibility to our subscribers.

Key Strengths
Innovation:
Warid is committed to providing a superior level of professional services to all its
customers before during and after the deployment of our leading solutions. In
fact since launch Warid has changed the landscape of telecom services in Pakistan
by providing the following innovative solutions all for the first time in Pakistan:
Most competitive packages with a choices for each consumer market
1second 30second 60second billing options
Onnet and offnet free minutes
Customizable voice and VAS packages
GPRS Roaming and SMS Roaming
Cricket updates
Warid mobile games
Warid mobile email has launched pushmail solutions to get email(s) to a
a set of your convenience
Anonymous chatting via mobile phones
786 services

Zem Prepaid
Zem provides you 1second 30second 60second billing options.
Zem offers you most competitive packages with choices for each consumer market.

Zem Features
Caller Line Identification (CLI)
This service enables you to identify callers at your discretion.
Conference Call
With Conference Call you can teleconference with 6 people simultaneously. You can
create conference calls with on-net (Warid to Warid) and off-net (national) numbers
Call Waiting & Call Hold
Handle two calls at a time with your Warid phone. You can be on one call while the
network will alert you about another incoming call. You can put the first call on hold
while you answer the second call
Call Divert
Whether you're unable to take a call driving outside the national coverage
area traveling abroad or are busy you can divert your calls to any other Warid
number.
Short Messaging Service (SMS)
With SMS you can be as discreet or as creative as you like. Either way sending a
message is quick reliable confidential and if you want it to begreat fun.

Value Added Services

Voice Mail
Voice Mail allows you to receive your voice messages even when your mobile is switched
off you are outside the coverage area or are busy. You can retrieve these messages for free
from your Warid phone at your own convenience.
Picture Messaging & Multi-media Messaging Service (MMS)
With MMS messaging is fun colorful and musical. Add
pictures animations polyphonic MIDI sounds and even video clips to messages and show
the world how amazing communications can be.
Surf Now (Mobile Internet)
Surf Now gives you the flexibility to browse the internet on your mobile phone or laptop
anywhere you are. So whenever you are on the internet simply setup the internet connection
from your GPRS/WAP enabled handset.
Please note that both your handset and website need to be WAP enabled for this service to work. If
you are using your laptop or if your phone supports windows internet browser such as Nokia
9500 i-Mate etc. you can log on to the normal www sites.
Warid Zone
Your Warid SIM comes with a special WARID menu utilizing state-of-the-art SIM technology.
This menu offers a bundle of services. Now you don't need to remember key words or short codes
to access information any more. Key words have already been pre-coded in your SIM
card allowing you to get information...easily and swiftly.

Zem Tarrif

Charges (Paisas)

Charges (Rs.)

Friends & Family

Friends & Family

0.50

On-Net (Warid to Warid)

On-Net (Warid to Warid)

0.75

Off-Net (Landline)

Off-Net (Landline)

1.00

Off-Net (Other mobile)

Off-Net (Other mobile)

1.25

Zem 111 International

Zem 111 International

Zone 1

2.25

Zone 1

0.55

Zone 2

12

Zone 2

3.49

Zone 3

18

Zone 3

4.99

Zone 4

33

Zone 4

8.99

*Per seconds rates (exclusive of all taxes) + air time *Per 30 second rates (exclusive of all taxes) + air time

Zem Tarrif

Charges (Rs.)

Charges (Rs.)

1st 3mins Next 2mins Thereafter

Friends & Family

0.75

Friends & Family

1.00

1.00

1.00

On-Net (Warid to Warid)

1.25

On-Net

3.00

2.00

1.00

Off-Net (Landline)

1.75

Off-Net (Landline)

3.00

2.00

1.00

Off-Net (Other mobile)

2.25

Off-Net

3.00

2.00

1.00

Zem 111 International

Zone 1

0.99

Zone 2

5.99

Zone 3

8.99

Zone 4

15.99

Zem 111 International

Zone 1

1.99

0.99

0.79

Zone 2

9.99

7.99

4.99

Zone 3

11.99

9.99

7.99

Zone 4

21.99

15.99

13.99

*Per 60 second rates (exclusive of all taxes)+ air time

* Per 60 second rate (exclusive of all taxes) + air time billing loop restarts after 20 minutes

Zem Tarrif
Charges (Rs.)

12 to 9

Daytime

Friends & Family (Warid to Warid)

0.65

1.00

On-Net (Warid to Warid)

0.65

1.50

Off-Net (Landline)

1.00

2.00

Off-Net (Other mobile)

1.75

2.50

Zone 1

1.99

1.99

Zone 2

6.99

6.99

Zone 3

9.99

9.99

Zone 4

16.99

16.99

Zem 111 International

*Per 60 second rates (exclusive of all taxes)+ air time

Zem Tarrif
Connection
WaridZoneContent
Activation tax Rs. 300
Download SMS based content for Rs. 2.00/
Free airtime on activation worth Rs. 150
transaction
SMS
Download MMS based content for Rs.
On-Net (Warid to Warid) SMS Re. 0.50
3.00/ transaction
Off-Net (other mobile) SMS Re. 1.00
Friends&Family
International SMS Rs. 5.00
Upto 5 Friend & Family numbers can be
ValuesAddedServices(VAS)
nominated for On-Net ( Warid to Warid)
For only Rs. 1 per transaction enjoy
any of the following Value
ScratchCards
AddedServices:
Scratch Cards are available in
Surf Now [Mobile Internet] download (per
denominations
64KB)
Rs. 100 Rs. 250 Rs. 500 and Rs. 1000
Picture Messaging and MMS [per 100KB]
Voice Mail (no deposit or retrieval charge.

Zem Recharge
You can recharge your account using our scratch cards.
Denominations
Scratch cards are available in the following denominations: Rs. 100 250 500 1000
ValidityPeriod
Warid offers one year validity on all the scratch cards.
Recharge(Online)
You can also re-charge your account by logging on Warids website and availing the
Online Recharge facility.

Competitors

Competitive Advantages
Warid presents the most powerful 64K SIM. Apart from the special
WARID menu the 64K SIM gives its users added flexibility to store
up to 500 numbers and 50 text messages. No other SIM in the market
offers this amount of storage space. Prepaid customers can replace
their standard 32K SIM with the 64K SIM by paying a replacement fee
Warid gives you 100% balance when you recharge your account using
a scratch card, while all other companies give you 91%balance.
Warid offers different packages for each consumer market.You can
choose the billing option that best suits you.
Warid offers its customers the lowest call rates as compared to other
companies in the market.
Warid offers customizable voice and VAS packages.
You can enjoy night for just Rs.30 in which you may also conference
call to 6 Warid numbers.
Warid Zoom provides you free SMS/MMS to any network.

Sponsorships
Warid Telecom (Pvt.) Ltd. has taken a keen interest in the local music
talent of Pakistan. This is part of a new strategy to support the growing
music industry and to help foster creativity and talent in youth. In its
bid to support the industry in Pakistan Warid has recently appointed
the music band Jal as a brand ambassador and sponsored the bands
second album Boondh A drop of Jal.