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MARKET STRUCTURE
MARKET STRUCTURE
To assess the amount of competition in the
market we look at the following features.
The amount of control a firm or group of
firms has over market supply or output.
The amount of influence a firm or group of
firms have over market price
The freedom new suppliers have to enter
the market.
Barriers to entry that restrict new
competition.
TYPES OF COMPETITION
1.
2.
MARKET STRUCTURE-PERFECT
COMPETITION
Perfect competition is a market structure
with the highest level of competition. There
are no barriers or restrictions on the entry
into or exit from the market.
Features1. There are many buyers and sellers.
2. There is a low degree of market
concentration which in other words means
each firm has a tiny share.
3. There is free entry and exit from the market.
4. The product is homogeneous or identical.
5. The buyers and sellers are perfectly
informed.
MARKET STRUCTURE-IMPERFECT
COMPETITION
Monopolistic competition
Oligopolistic competition
Monopoly.
IMPERFECT COMPETITIONOLIGOPOLY
OLIGOPOLY-IMPERFECT
COMPETITION
MONOPOLY: DEFINITIONS
Traditional Definition
Market with a
SINGLE supplier
Modern Definition
OCCURRENCE OF A MONOPOLY
MONOPOLY : FEATURES
?
RESTRICT
COMPETITION
Existence
Artificial barriers
Natural barriers
ARTIFICIAL BARRIERS TO
ENTRY
MONOPOLY BEHAVIOR
Wage Rate
D
P
P1
D
Q1
Quantity
DISADVANTAGES OF MONOPOLY
1.
2.
3.
4.
5.
ADVANTAGES OF MONOPOLY
1- Many Monopoly firms due to their size
and their ability to earn high profits are
able to spend a large amount of money on
product improvements and more efficient
production processes.
2- Customer at times benefit from the
efficient production process as it means less
cost for the company and it may pass off the
benefit to the customers.
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