MARKETING

ENVIRONMENT
I R FA N U L L A H 5 9 2 2 7

MARKETING ENVIRONMENT
Micro Environment
Close to the company
Controllable

Macro Environment
External factors
Larger social forces

MICRO ENVIRONMENT
The company
Suppliers
Marketing intermediaries
Customer markets
Competitors
Publics

THE COMPANY
Top Management
Finance
R&D
Purchasing
Operations
Accounting

MARKETING INTERMEDIARIES
Help to promote
Cell product
Reachable for final buyer
Distributer
Wholesalers
Retailers

SUPPLIERS
Provide Goods and Services
Treated as Partner

COMPETITORS
Greater customer satisfaction
Each firm should consider its position
It depends on companies

PUBLICS
Financial publics
Media publics
Government publics
Citizen publics
Local Publics
Internal publics

MACRO ENVIRONMENT
The Demographic Environment
The Economic Environment
Natural Environment
Technological Environment
Political Environment
Cultural Environment

THANK YOU