BRAINSTORMING

BRAINSTORMING
Brainstorming is a group creativity
technique designed to generate a
large number of ideas for the solution
to a problem.
The method was first popularized in
the late 1930s by Alex Faickney
Osborn.

PREPARATION
FOR
BRAINSTORMIN
G..

EXAMPLE

RULES.
Focus on quantity
No criticism
Unusual ideas are welcome
Combine and improve ideas

BRAINSTORMING
TECHNIQUES
. Nominal group
. Group
passing
. Team idea mapping

. Electronic
. Directed

BRAINSTORMING
TECHNIQUES..
Nominal group technique

BRAINSTORMING
TECHNIQUES..
Group passing technique

BRAINSTORMING
TECHNIQUES..
Team idea mapping method

BRAINSTORMING
TECHNIQUES..
. Electronic brainstorming

BRAINSTORMING
TECHNIQUES..
Directed brainstorming

ADVANTAGES..

Increases creativity
Encourages togetherness.
Allows divergent thinking
processes.
Helps in problem solving

SOME DISADVANTAGES
Clash of ideas.
Lack of knowledge about
brainstorming process can lead to
disaster.

THANK YOU

PRESENTED BY

SANICA JA
7436