AASEMINAR

SEMINARON
ONVODAFONE
VODAFONEMARKETING
MARKETING

Presentation by:
S MOHAMMAD IRFAN
SHAIK ISHAQ
S.SALMAN
S.MD.ALI

Mumbai, March 5, 2008

WFA/ISA - Global Advertiser

Conference

INTRODUCTION

Indiahas the fastest growing telecom network in the

world .

Airtel,Idea,Reliance, Tata,BSNL,Aircel,Tata
Indicom,Vodafone,MTNL, andLoop Mobileare other
major operators in India.

Rural India still lacks strong infrastructure.

Airtel is the first service provider in India.

INDUSTRY PROFILE
Telephony introduced in India in 1882.
Telephony introduced in India in 1882.
Teledensityhas increased to 79.28% as of
Teledensityhas increased to 79.28% as of
May 31, 2012 China, currently the world's
May 31, 2012 China, currently the world's
largest telecommunications network added
largest telecommunications network added
119.2 million wireless subscribers.
119.2 million wireless subscribers.
Recent reports show India was purported to
Recent reports show India was purported to
overtake China by the year 2013 as it has
overtake China by the year 2013 as it has
shown growth of 43.23% year by year.
shown growth of 43.23% year by year.

The name
Vodafone comes
fromVoicedata
fone, chosen by
the company to
Reflect The
Provision Of
Voice And Data
Services Over
Mobile Phones.

COMPANY
PROFILE
Vodafone in INDIA came with acquiring

Hutchison essar limited.

Vodafone was launched officially on 21st
September 2007.
Than on hutch was rebranded as Vodafone.
It is the world's second-largest mobile
telecommunications company
Vodafone owns and operates networks in
over 30 countries

OurVision
Vision
Our
To enrich our customer's lives through the unique power of
To enrich our customer's lives through the unique power of
mobile communication
mobile communication

AWARDS&&REWARDS
REWARDS
AWARDS
2011: Global Mobile Awards - Winner, Best Mobile Money for
2011: Global Mobile Awards - Winner, Best Mobile Money for
the Unbanked Service (Vodafone Group, Safaricom, Vodacom,
the Unbanked Service (Vodafone Group, Safaricom, Vodacom,
Vodafone Essar Limited and Roshan Ltd)
Vodafone Essar Limited and Roshan Ltd)
2010: Africa Com Awards - Telecom Innovation of the Year &
2010: Africa Com Awards - Telecom Innovation of the Year &
Changing Lives Award
Changing Lives Award
While India deliberated, Advertising Age in New York listed it as
While India deliberated, Advertising Age in New York listed it as
the worlds top viral campaign, two weeks in a row.
the worlds top viral campaign, two weeks in a row.

MARKETING STRATEGY
Strategyisisdirection
direction&&scope
scopeofofan
an
Strategy
organizationover
overthe
thelong
longterm:
term:which
which
organization
achievesadvantage
advantagefor
forthe
theorganization
organization
achieves
throughits
itsconfiguration
configurationofofresources
resources
through
within
a
challenging
environment
to
meet
within a challenging environment to meet
theneed
needofofmarkets
marketsand
andtotofulfill
fulfill
the
stakeholderexpectations.
expectations.
stakeholder

Marketing
Marketing strategies
strategies of
of
Vodafone
Vodafone

VVooddaafone
fone
g
i
v
h as
giveenn b
h
a
s
i
r
t
t
h
b
h
i
thee Zoorth to
to
Zoozzoo:
s
p
e
specci ial c oo:
a
a
al chharac
c
r
e
te r
creaat ted aracte
e
r
d
s
p
speecci ifica
l
fi
ly
c
c
a
o
l
l
n
y
convveey
too
t
a va
y
a
d
a
luue
adddeed
v
a
l
e
d
s
e
(
V
r
(VAASS) ) of servvicicee
e
o
r
in g in
e
f
a
e
c
r
i
eachh
n
g
i
o
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f
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o
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newwly
th

BUSINESS STRATEGIES.

which operators service do you use?

58%

No. of respondents

18%
10%
4%

6%

4%

From which source you came to know about

From which source you came to know about
Vodafone?
Vodafone?
70%
60%
50%
40%

63%

30%
20%
10%

17%
7%

0%

No. of respondents

13%

since how long you are using Vodafone Services?

since how long you are using Vodafone Services?

60%
50%
40%
30%
20%
10%
0%

No. of respondents

which services are more helpful to you while using Vodafone

which services are more helpful to you while using Vodafone
Services?
Services?

Value Added Services; 7%

Network; 30%

Call Rates; 37%

SMS Rates; 27%

No. of respondents

which of the following services do you use of

which of the following services do you use of
Vodafone?
Vodafone?
No. of respondents

17%
Pre-Paid
Post-paid

83%

For what reason you call at customer care?

No. of respondents

20%

Other queries

Complaining

Information regarding new schemes

Value Added Services

10%

37%

33%

NC

LU
SIO
N

From the above analysis the researcher concludes that

major respondents are dissatisfied with some of the major
services like call rates, SMS rates and new schemes &
ofers.
Major respondents from all respondents use services of
Vodafone.
Major respondents are youngsters so they need more SMS
facilities and low call rates, but Vodafone dissatisfies these
age group (18-25) as their call rates and SMS rates are
much high.

THAN
K
YOU