SAMSUNG ELECTRONICS

Founded
Head quarters

: 1969

Area Served
Key People

: World Wide

Profits(2016)
Employees

: South Korea
: Chairman Lee Kun-Hee
: (Net) Kpw 26.41 Trillion
: 319000 (2016)

www.Samsung.com

Mission
OLD
Economic contribution to the nation
Priority to human resources
Pursuit of rationalism
CURRENT
Will devote our HR and technology
To create superior products and services
Contributing to better global society

www.Samsung.com

Key Success Factors

Excellent in technology, design and branding
Invested in R&D in digital technology
Worlds 2nd electronic brand
Serves 80 countries world wide
Product availability for all customers
Marketing of the product

Wikipedia

MAIN COMPETITORS
Sony
ranks 6th in electronics
Profit (2015) $288million
LG
RANK 9th in electronics
Profits (2015) $211million
www.sony.co.in and www.lg.com

COMPARING INNOVATION
SAMSUNG
Biometric authentication technology
Curved display LEDS
LG
Full HD smart home theatre projector
Cinema 3D smart tv with webos
SONY
Sony bank WALLETS debit card
www.samsung.com www.sony.co.in www.lg.com

STRATEGIES
MARKETING
Product
Pricing
Place
Promotion
After sale service
Sponsorships

www.marketing91.com

STRATEGIES
FINANCE
AMTS IN
BILLIONS

WON

DOLLARS

EUROS

Net sales

354561

320

265

Total assets

491491

443

358

Total liabilities

330688

302

252

Total stkhldr
eqty

260693

241

206

Net income

34497

31

26

www.business-standard.com/samsung

STRATEGIES
OPERATIONS
to keep companys stability and its reliability
To provide product quality
Customer satisfaction

HUMAN RESOURCE
Identical rate
Performance based incentives
Integrity management
marketinghrdpresentation.com

CONCLUSION