Brandlife

Project Mechanics
Store Activation
Two Activities Each Day on different pre-selected stores.
One Supervisor leading both stores and two Brand Activators in each store.
Main emphasize is to focus on the free trials per day.
Activity supervisor is responsible for timely setup / installation
Brand ambassadors will intercept consumers and explain pitch.
Supervisor will be the responsible for providing the attendance of BA on daily basis.
Total activity duration is of eight hours including a forty five minutes break.

Day Flow
Store Activated
12:45PM to 1:00 PM
Setup Installation

Lunch Break
04:15 PM - 05:00 PM
45 Minute Break

Activity Closing
09:00 PM

Daily Reporting
SMS Reporting
(on activity Closing)

Stall Design

Stall design can be finalized as per Brand Team Directive

Activity Calendar
Jan-16
Address

Working Days

Feb-16
F

11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Thokar Niaz Baig

15

DHA

15

Model Town

15

Gulberg

Liberty

DHA

Main Market

Liberty

S
7

Activity Scope
Total Activities

Days

Target
Interception

Target Free
Trial

Metro Thokar Niaz Baig

15

15

250

200

Metro (DHA)

15

15

250

200

Metro Model Town

15

15

250

200

Alfatah Mall(Gulberg)

250

200

Alfatah

250

200

HKB

250

200

250

200

250

200

Store Name

Jalal Sons
HKB(Liberty)

60

60

2000

Estimated Free
Trial

3750

3000

3750

3000

3750

3000

750

600

750

600

750

600

750

600

750

600

1600

Estimated No. of
Interception

15000

12000

Contact Report
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Name

No.Of
Interception

Contact No.

No. Of Free Trial

Brand Activators

Brand activators will engage the customers / potentials and note

down record sets (on digital tabs) and their reviews and send it to
brand team for review and action

Daily Report
Date

Activity

Name of Store

Intercepti
on
Free Trial

Total

This is the reporting grid for the interception

Cost(s)

PKR 1.37 Million + Tax

Kiosk structure cost is not included in this number

Website
Development

 Website Version (1.0)

New responsive web
interface design
web structure / integration
Content

(Duration: 4-6 w | Cost: PKR 0.3 Mil)

Website version (1.1)

(Duration: 4-6 w| Cost: PKR 0.4 Mil)
New functionality Customized (content management system)
New functionality Customized (customer relationship management system)
*This is an estimated road map and cost attached, each phase will have a discovery sessions to finalize
the scope and agreement

Social Media
Services

Road Map Quarter 1

Development of Social
Media Platform
Facebook launch campaign
Linkedin platform rigging
Monthly content calendar

Monitoring, Reporting &

analysis
Sentiment analysis
Traffic analysis
Customer query reporting

Social media management

Cost: PKR 75K / month

A monthly fee will be charged for providing following services:

Social Media services
BrandLife will develop social media presence and digital media maintenance
services as per the mutually agreed plan
Facebook | linkedin | Twitter
BrandLife will act as clients outsourced social media team and help client in
devising brand / communication strategies for platforms/ develop content
calendars/ 8 hours page monitoring / query management / analysis and
reporting

Ad word, media Production on different mediums will be dealt as projects,

and will be charged as per actual with 15% agency handling charges
All the other out of pocket expenses and travel will be charged as per actual
(according to company policy)
BrandLife will start the retainer services upon signing off service agreement

Thank You