Business

storytelling
Roxana Roiban the storyteller

 Explore the concept of storytelling and its

techniques

Why?

Understand the benefits of storytelling on

establishing new connections
Develop personal and professional skills by
learning how to deal with emotions

 Business storytelling = the art of using

stories in order to communicate with
different partners such as: employees,
managers, clients, investor etc.

What?

Benefits
Connect with the ones around you
Achieve a certain desired goal
Improves internal and external reputation

 Coffee is a brewed drink prepared from roasted

coffee beans, which are the seeds of berries from
the Coffee plant. Coffee has been grown since the
15th century in the Arabian Peninsula.

How?

Legend has it that coffee was discovered by an

Ethiopian goatherd who discovered coffee when
he noticed how excited his goats became after
eating the beans from a coffee plant. He tried a
few of the berries for himself, and shortly he was
dancing right along with the goats. By the 16th
century, it had reached the rest of the Middle East,
Persia, Turkey, and northern Africa. From there, it
spread to Europe and the rest of the world.

 Verbal What we say

How?

Non verbal Expressions

Para verbal How we say it

7%
55%
38%

 Communication barriers
Physical barriers: large working areas,
noise, time and distance

How?

Semantic and language barriers:

pronunciation, meaning, spelling (e.g.
buy, by, bye), using jargons
Socio-psychological
stereotypes,
self-image,
differences

barriers:
cultural

 Start it strong
Passion
Emotion
Have a ,,hero

How?

Keep it simple
Make it visual
Tell jokes, use metaphors
Surprise your audience
End it stronger!

 Be early
Be prepared
Have a plan ,,B

Tips and
tricks

Be flexible
Have something that makes
comfortable and confident

you

feel

Dont forget
Conclusion

Everyone has a story to

tell !

 Lead with a story Paul Smith

The story factor Annette Simmons
Storytelling:
The
indispensable
Entrepreneurism Rudy Mazzocchi

Art

of

Storytelling in Business Janis Forman

Reference
s

Whats your story Ryan Mathews and Watts

Wacker
And all you can find on google
Recommendations:
Our Iceberg is Melting John Kotter
Who moved my cheese Spencer Johnson