Types of selling

Presented by:
Palak
Kunal
Bba 5 b

What do u mean by selling??

Sellingis first and foremost a transaction between the

seller and the prospective buyer or buyers (the
target market) where money (or something considered to
have monetary value) is exchanged for goods or services.

Although someone once told me thatsellingis the art of

closing the dealwhich encapsulates selling's essence.

The type of selling are:

TRANSACTIONAL
RELATIONSHIP
VALUE

SELLING

SELLING

ADDED SELLING

TRANSACTIONAL SELLING

A term used to describe a sales strategy that involves focusing on

achieving quick sales without a significant attempt to form a
long term customer relationship.

A transactional selling strategy tends to be more common for a

business that offers a fairly generic product or service with the
objective of earning profit by making a high volume of sales.

RELATIONSHIP SELLING
Relationship

selling refers to the sales technique that

focuses on the interaction between the buyer and the
salesperson rather than the price or details of the
product.

This

sales technique is prominent for companies selling

products and services that rely on repeat business from
customers, such as insurance policies, or private
instructors, such as dance or music.

VALUE ADDED SELLING

Value added selling is one of several sales techniques that relies

on building on the inherent value of a product or service. By its
nature the value add technique is a more flexible and
customized selling approach that requires input from a defined
range of average customers.

For example:

Food sold in a plastic box or a glass that can be used after its
content is consumed.

Transactional selling

This strategy is all about short

term solutions.

This strategy is all about

building long term
relationship with customers.

The sales rep is primarily

The sales rep gets to know
concerned with the promotion
his/her customer, their needs
and selling of the product with
and their wants.
little or no emphasis on
customer needs. This type of selling is al about
making a relationship for
This strategy, also known as
multiple sales.
traditional selling, is all about
the single sale. 3 to 5 juniors & seniors sales
persons
One or two juniors sales Persons
To become sole or preferred
To get the sales or order
suppliers

Relationship selling

THANKYOU