Resource Mobilization Soft launch Activation

OBJECTIVE
Create awareness about EFS programs
Invite donations
Build a support network of individuals and corporate entities that can be

leveraged to persuade multilateral international donors

Test the product idea

TG

Gender
: M/F
50:50

SEC: A

Age
(years)
: 16-55

TOUCH
POINTS
Touch Points
Malls
Five Star
Hotels
Cinema

We suggest to add 5-Star & 4Star Hotels in order to target

people from corporate sector

THE BIG
IDEA

Every step
you take leads
you to writing

STANDEES
Want to
earn a
smile?

Lead this
Way..

Standees will be placed near the

entrance or at the entrance to
get people attention
Mascots will appear suddenly
from behind them to surprise
people
They will encourage people to
go towards the setup with their
witty comments

Did you
know that
you can
change
someones
life with
your pocket
money?

PATHWAY
These arrows will be plastered on

the floor with the tagline written

on it along with some other
comments

Not all kids are born equal

Cant be a wall? So be a brick.
Give a hand to help your country

stand

SETUP IDEAS

LCDs will be placed at the setup to show presentation about

EFS program

INTERACTIVE GAME
Help us in building Pakistan
A large structure of Pakistan map will be

placed at setup.

People will be asked to place a brick.

They can also donate while doing it

FLYER DISTRIUTION
On the Kiosk/Setup BAs will distribute the

informative material

Other than that Mascots will roam around

the place and give flyers to people while

introducing the about the program

Mascots will target families, women &

kids.

Will encourage the kids to share the

Books or other stationary material to help

the poor kids

CINEMA
A small Kiosk will be placed at the

entrance with standees around it.

BA will intercept people and give them

flyers & informative material.

Fortune Cookie game will be used to

get people attention

Your future says that you are going to

change a poor kids life by providing his
school fee for a year

HOTELS
3,4,5 Stars hotels will be better place to target

people from corporate sector

Standees & Kiosk will be used to get attention

Brand Ambassadors will intercept & encourage

people to join the cause

Changing
one life cost
as much as
a buffet.

WRITE YOUR NAME AND BECOME A

WRITER OF SOMEONES STORY
BA will encourage
people to write
down their name
on a large
scrapbook to be a
part of the cause.
The story of how
their help changed
a kids life will be
posted on EFS
website or other
marketing
material.
Those who will
write the name, BA
will take their card
for future

BRAND AMBASSADORS

Brand Ambassadors will pitch the target people & give

Flyers and other material.

THANK YOU!