Segmentation . Targeting .

Positioning
Analysis
on

Nestle
(Good Food Good Life)
Presented By :- LUV JANDIAL
Roll no.
:- 32-MBA-16
Submitted To :- Dr. Alka Sharma

REASONS FOR CHOOSING THIS PARTICULAR

ADVERTISEMENT
PART OF INDIA'S LIFE FROM 100 YEARS
SHOWS NESTLE AS A PART OF EVERY CELEBTRATION & FESTIVAL
SHOWS JOURNEY OF NESTLE FROM FREEDOM OF COUNTRY TO BUILDING
A NATION
PROVIDING CARE AND QUALITY WITH FEELINGS AS MOTHER TAKE CARE
OF HER CHILD
SHOWS NESTLE AS A PART OF OUR DAILY LIFE
BY PROVIDING
CHOCOLATES ,BEVERAGES ,PREPARED DISHES TO COOKING AIDS

PRODUCTS OF NESTLE
Milk products, nutrition and cream products
1) Nido 2)Nespray 3) Carnation

Beverages
1)Nescafe 2)Nesquik 3)Nestle
Aquarel
Cooking aids
1)Maggi 2) Maggi sauces 3)Maggi
soups
Chocolates
1) Kitkat 2) Munch 3) Milkybar

MARKET SEGMENTATION
GEOGRAPHIC :
Weather Nescafe Ice: Summer
Nescafe Classic: Winter

DEMOGRAPHIC :
AgeLectogen: Lactogen 1 is for babies less than 7 months
Lectogen 3 Is for babies below 12 months
Cerelac: For under 1 year baby
Nido: For children of 2 year

OccupationNescafe Classic: For those who work hard

IncomeNestle segmented their market based on customer's earnings in an effective way

MARKET SEGMENTATION
PSYCHOGRAPHIC SEGMENTATION:
Nestle provides KIT KAT these people who really want to enjoy chocolate.
Nescafe 3 in 1 is for exclusively those customers who are really busy and do not
have enough time.

BEHAVIORAL SEGMENTATION
Cerelac:
For those customers who want more benefits from the product.
Cerelac contains vitamin, mineral and all nutritious elements for babies

TARGET
MARKETING
UNDIFFERENTIATED:
Nescafe 3 in 1 * Maggi noodles * Kit Kat
DIFFERENTIATED:
Koko Krunch, Nesquick: Chocolate milk who want to get
taste of
chocolate
Nescafe Ice: Cold coffee for the people in hot weather.
CONCENTRATED:
Nestl specializes in producing baby foods

POSITIONING STRATEGY
Product differentiation: Nestle brings a lot of
products for targeting different customers. As they
provide 25 types of minerals in Nido for children.

Channel differentiation: Nestle provide its products

to the customers through its expert market
salesmen and transportation. So that its products
are available to the respective customers.

POSITIONING STRATEGY
Image differentiation: Nestls logo is totally different
from its competitors that are greatly accepted by its
customers.
People differentiation: Nestle has a large number of
employees that are highly educated and trained.
Service differentiation: better service for its respective
customers from its competitors, 24 hours hot line
service