The Rise of Chief Marketing

Technologists

Marketing is becoming technologically dependent functions in business

Strategist

Creative Director

Technology Leader

Teacher

Chief Marketing Technologists

Best CMT set technology vision for marketing and attain competitive advantage

Aligning marketing technology

with business goals
Serving as a Liaison to IT
Evaluating and choosing
technology operator
Evaluating and choosing
technology providers

Job of CMT

Software configuring and

operating -chief means of
engaging prospects and
customers

MARKETING

TECHNOLOGY

Rise in digital budgets

Platform for CRM, content

management and content facing
apps- technical interface for
exchange data and code

FORCES
GIVING
RISE TO CMT

Organization
With
And
Without CMT

CMO and CIO must collaborate closely

Supporting organizational structure
Cant just split the two
Marketing and technology must be
managed holistically
New technology opens new opportunities

Digital Marketing Security

Experimentation To Create Competitive Advantage

Reporting

CMO

IT

CMT

VP digital
marketing

VP
marketing
operations

THANK YOU
For your time and consideration