Company oveview

American Multinational Company

Established through the merger of
Pepsi-Cola and Frito-Lay in 1965
4 business units:
PepsiCo
PepsiCo
PepsiCo
PepsiCo

American Food (PAF)

American Beverages (PAB)
Europe
Asia, Middle East and Africa

Global Market Entry

Strategy
Franchises:
Requires less capital
Rapid Expansion
operate better and more profitably than
"company owned" units
Merger
The company was established through
merger

Divestment and Acquisition

Divestment
Taco Bell, Pizza Hut, KFC etc.

Acquisition
Pepsi Bottling Group, Pepsi America

Globalization of Market

Competitive Advantage
Distribution

Macro Environmental
Factors
Economic Factors
Social, Cultural, Demographic
and Environmental Factors
Political, Governmental and
Legal Factors
Technological Factors