Stephanie Barksdale

Tulane University
Social Entrepreneurship Initiatives
December 2010
sbark@tulane.edu

A process by which citizens build or transform

institutions to advance solutions to social problems.
- David Bornstein
The pursuit of sustainable solutions to problems of
neglected positive externalities
Filipe Santos 2009
Innovation to create sustainable, scalable solutions
to our most pressing social challenges. Working at
the intersection of business, nonprofit, and
government, social entrepreneurs/social innovators
blend models and create mission-driven ventures to
effect positive social change.
-Tulane University

Bill Drayton

There are those who

look at things the way
they are, and ask why...
I dream of things that
never were, and ask
why not?

So you want to be a social

entrepreneur,
1.
2.
3.
4.

What SOCIAL VALUE are you

creating?
What is your BUSINESS MODEL?
How do you SCALE?
How do you stay SUSTAINABLE?

Value most often measured in terms of profit

Social Value measures impact- ability to

generate positive externalities

Examples: Enhancing human capabilities,

increasing freedom, build levels of trust

Competitive Advantage: What do you do and

create that has more value to society?

KEY: Be able to measure it in quantifiable

terms

The rationale of how an organization

creates, delivers, and captures value
How do you operate?
How do you make money?
Who pays you?
Who is your client?
Who is your costumer?

Scale: Expanding the impact and reach of

your organization to effectively solve the
problem

Drivers for Scale**

Staffing
Communications
Alliance-building
Lobbying
Earnings-generation
Replication
Stimulating market forces
** http://faculty.fuqua.duke.edu/~ronnie/bio/BloomChatterji_090108.pdf

Wikipedia: the capacity to endure and

meeting the needs of the present without
compromising the ability of future
generations to meet their own needs

Financial
Operational
Remaining relevant

Evaluation, Assessment, more Innovation

Panelists:

Andrea Chen, Founder and Director,

Social Entrepreneurs of New Orleans
(SENO)
Liz McCartney, Founder, St. Bernard
Project
Tim Williamson, Founder and Executive
Director, The Idea Village
Beth Stelson, Volunteer, Outreach, &
Marketing Coordinator, The Green Project