HAVELLS

Genesis

Electrical equipment company founded in 1958 by Mr.

Qimat Rai Gupta
Brands: Crabtree, Sylvania, Concord,
Luminance, Claude, Sylvania: Linolite,
SLI Lighting & Zenith
In 2014, Havells was listed 125th among 1200 of India's
most trusted brands according to the Brand Trust Report
2014, a study conducted by Trust Research Advisory
Mergers And Acquisitions:
1.Towers and Transformers Ltd in 1983
2. 1996 Joint Venture with Crabtree Modular Plate
Switches, Duke Arnics, DZG Germany.
3. GRAND TAKEOVER March 2007: SLI SYLVINIA:

PRODUCTS

Havells Lighting
-Consumer
-Commercial
landscape,
Industrial,
-Road & Area
-Light Source

CFL

Domestic
Switchgear

Green CFL
Lilliput
Non-Retro
FPL

Industrial
Switchgear

ACB,MCCB

Changeover
Control
gear
Fuse gear
Load bank
Cables

MCB,RCCB,RCBO
Changeover
,Isolator
Distribution Box

Motors
Foot cum Flange
Foot Mounted
Brake motor
Inverter Duty
Crane Duty

Fans
Ceiling
Table, Wall,
Pedestal.

Power Cables
Flexible Cables

Exhaust
Industrial

Switches
Modular
Switches

Capacitors
Square
Cylindrical

Electric Water
Heaters

Revenue Mix over FY11-13E

ECD
Lighting

Switchgear
Cables & Wires

17%
39%
27%
17%

Expansion
1983 2003
Launch of Fans, CFL and Lighting
Acquired business of Havells Industries Ltd, MCCB of
Crabtree India Limited
Acquired controlling stake in Duke Arnics Electronics (P)
Limited engaged in manufacturing of Electronic Meters
Introduced highend Ferraris Meters in Joint Venture
with DZG, Germany.
Started manufacturing MCBs at Badli, Delhi in Joint
Venture with Geyer, Germany.
Acquired Towers and Transformers

2006
Crabtree India merged with Havells India.

 2007
Acquired the Lighting business of a Frankfurt based
company 'Sylvania', a global leader in lighting business
QRG Group entered healthcare business

2008
Change in Corporate BRAND identity

2009
Launch of India's 1st HPF CFL3.
Launch of India's 1st BEE 5 Rated Fan

2010
Launch of Havells brand in US & Mexico
Enter into Electric Water Heaters business.

2011
Launch of Domestic Appliances
Launch of new range of Control Gear Cosmic Star series

2014
Introduced fans Category under the Standard Brand.

Logo
HAVELLS started off with a triangle shaped
logo with an apostrophe S (HAVELLS)
There after the apostrophe was removed and
the name was changed to HAVELLS
As HAAVELLS spread its wings in other
countries and made sizeable acquisition like
Sylvania, it gain made a change in its logo
and came up with the Global H. The logo
was released in December 2008.

SWOT Analysis
Strengths
1. Strong global distribution
network Great
investments in fastgrowing emerging
countries
2. Broad range of products
and good advertising
through TVCs
3. Global presence with
many diverse product lines
in 50 different countries
4. First FMEG Company to
offer door step service

Weaknesses
1.High Debt ratio
2. Globally small market
share
3.Slowdown of real estate
4.Slowdown in global
markets will effect
moreadversely after a series
of acquisitions

Opportunities
1. Globally emerging markets
2. Weak cycles of the sector
3.Acquisition of Chinese firms for
low cost manufacturing
4.Vertical integration into Havells
retail outlets
5. Leveraging upon motor

Threats
1.Unorganized markets
2.Delays in execution of power
projects
3. Highly regulated electrical
sector
4. Environmental legislations on
industrial wastes

Marketing
The company has promoted its brand through
sponsorship of cricket events like Champions Trophy,
Champions League, IPL Season 2, IPL Season1, T20
World Cup
] The company also reaches consumers directly,
through "Havells Galaxy" a one stop shop for all
electrical and lighting needs.
Havells display & learning center 'Havells World' in the
Havells World is targeted at the retailer community,
involved in retailing the Havells electrical and lighting
products.
Campaign: 1. shock laga shock laga-Havells Switches
2. wires dont catch fire-Havells Wires
3. save electricity,Bijli Baba- Havells lightings
4. Havells fans are forever- Rajesh Khanna
Commercial

Tvcs
https://www.youtube.com/watch?v=
A1TrevAyvvc&list=PLTmWNkHKC6XF-d
RjXGElF1pHrCr7Q68h2
https://www.coloribus.com/adsarchiv
e/search/?q=havells+india

Print Ads

SYSKA LED
LIGHT YEARS AHEAD

Company Profile
SYSKA LED, a flagship company of SSK Group
The SSK Group has been lighting up the world
since 1989
Directors of Syska Led are Rajesh
Uttamchandani, Govind Jeevan Uttamchandani
Manufacture of electric lamps and lighting
equipment industrial or street lamps, each and
every variety of LED lights, tube-lights, downlamps, moisture proof, beam lights, hi-bay,
parking lights.
It specialises in manufacturing energy saving
and environment-friendly LED lighting.

Market Share
Syska has an annual turnover of
about
Rs 125,000 million in India.
Syska LED lights was the third
largest contributor to revenue by
LED industry

Branding
IBD India handle branding for SSK Group ,
IBD partners SYSKA LED for Brand, Product
Lines and Channel Led communication
Previous Syska campaign exhorted people to
buy
at least one Syska LED light.
Latest campaign takes the message forward
by reminding people that since they have
already seen the benefits of Syska LED
lights, it is now time to switch completely to
Syska since Syska LED lights are better than
CFLs on all counts.
Created two TVCs with Irrfan Khan; one
where he plays a schoolteacher and the

TVCs
https://www.youtube.com/watch?v=_
FjoSkIPCvY
https://www.youtube.com/watch?v=
agNUQfzI5vA
https://www.youtube.com/watch?v=V
JIrw7y5C8k
https://www.youtube.com/watch?v=
G6wmRU4JqTo