Do you believe that reading novels

and magazines is a woman thing,

not for men?

EMERGING READING MODELS

MATHEWSONS MODEL OF ATTITUDE INFLUENCE

If we are to be successful in changing

childrens attitudes toward reading, we
must target the factors that affect
those attitudes McKenna

READING ATTITUDE
"a system of feelings related to
reading which causes the learner to
approach or avoid a reading situation"
(Alexander and Filler, 1976: 1) or "a
state of mind, accompanied by feelings
and emotions, that make reading more
or less probable" (Smith, 1990: 215).

READING ATTITUDE
a positive reading attitude does not
guarantee actual reading behavior. He
suggests an additional element: the
intention to read/continue reading.

READING ATTITUDE
Ones attitude may be positive but one
may lack the intention to read,
resulting in non-reading behavior being
exhibited

MATHEWSONS MODEL OF ATTITUDE INFLUENCE

Addresses

the role that attitude and

motivation play in reading

MATHEWSONS MODEL OF ATTITUDE INFLUENCE

States

that attitude has tricomponential construct:

cognitive component (evaluation)
o affective component (feeling)
o conative component (action
readiness)
o

MATHEWSONS MODEL OF ATTITUDE INFLUENCE

Attitude Towards Reading

Cognitive

Affective

Intention to
Read
Reading
Behavior

Conative

MATHEWSONS MODEL OF ATTITUDE INFLUENCE

Provides

feedback on how motivation

may change and how important it is to
address affective issues in teaching
reading

MATHEWSONS MODEL OF ATTITUDE INFLUENCE

Opines

that attitude toward reading

may be modified by a change in
readers goal

MATHEWSONS MODEL OF ATTITUDE INFLUENCE

Maintains

that feedback during reading

may affect attitude and motivation:

MATHEWSONS MODEL OF ATTITUDE INFLUENCE

1.

2.

3.

4.

5.

Satisfaction with affect developed

through reading
Satisfaction with ideas developed
through reading
Feelings generated by ideas from the
reading process
Ideas constructed from the information
read
How the reading affects values, goals
and self-concept

Perhaps the positive attitudes are a step in

the right direction towards the intention to
read and/or continue reading (Mathewson
2004).

Thank you!
Prepared by:
Donna B. Quirona