The Benziger Breakthrough

How to Increase Superior

Performance and Reduce
Stress

May 2007

The Way Forward

What if you could?
Unveil

and solve a hidden efficiency gap in

your organization
Discover a new, easy-to-implement way to
motivate yourself and your employees
Use each persons natural strength to build
better more efficient teams

Look behind the faces

The Benziger Breakthrough

Thats what the
Benziger Breakthrough
can do for you
By using the BTSA:
a simple but powerful assessment
you can discover what is actually
going on inside each persons brain

Brain Efficiency

PET and MRI Scanners it isnt possible to place

each employee in a Scanner, but it is
possible to

Brain Efficiency is the root cause

for all efficiency
Just one brain quadrant
is naturally efficient :
running

cool
Using 1/100th of our
energy

Everywhere else, the

brain has to work 100X harder!

Leading to Falsification of Type

But More than 60% of us do not work
efficiently because we arent leading with
our natural strength. This results in:
Lower

work performance
Poor team atmosphere
Days lost through illness
Frustration at home

Falsification of Type
More than 60% are
literally overheating
their brains
Over time, this
leads to burn-out

The Oxygen Factor

Going Out of Balance
> 30% Brain suffers
< 70% the body suffers
long term
consequences

But you dont know who

Benziger Thinking Styles Assessment

The BTSA
Developed

in the 1980s
Based on Jungs typology
Proven in 10,000+ study
Continually refined using the
latest neuroscientific research

Dr Katherine Benziger

Benziger Thinking Styles Assessment

The BTSA is the only assessment
that
Unveils

and helps manage Falsification of Type

Shows you how to experience flow based on
mastering the brains naturally efficient strength
to achieve superior performance.

The Benziger Breakthrough

Better People
Better Teams
Better Savings
Better Alignment
Better People Better Teams Better Savings Better Alignment

BTSA Proven Success

Dr. Benziger and her tools help CEOs
and managers effectively manage the
balance between creativity and
operations in business.
Charlie M. Leighton, Chairman of Board,
The CML Group
an essential part of our Wellness
program
P&G, Latin America

Dr Katherine Benziger

Sets the Benchmark for Best Practices

in HR Management
Deloitte & Touche, Latin America
Better People Better Teams Better Savings Better Alignment

How does the BTSA work?

by tapping in to your internal compass,

the BTSA defines two key criteria:

1) Your Naturally Efficient Lead

2) Your Introvert / Extravert Characteristics
Better People Better Teams Better Savings Better Alignment

1) One brain, four thinking types

Key Indicators / Competencies
Perceiving and evaluating:
Structure
Non-emotional, decision-making
Meta-Function - Operational Management

Frontal Left

Frontal Left

1) One brain, four thinking types

Key Indicators / Competencies
Perceiving and attending to:
Sequenced objects & routines
Dependable, Saving time and costs
Meta-Function - Building and Maintaining
Orderly Foundations

Basal Left

Basal Left

1) One brain, four thinking types

Key Indicators / Competencies
Perceiving and attending to:
Harmony
Builds Trust and Goodwill
Meta-Function - Building and Maintaining
Peaceful Foundations

Basal Right

Basal Right

1) One brain, four thinking types

Key Indicators / Competencies
Perceiving and attending to:
Abstract patterns

Frontal Right

Innovation, Creativity, Amusement

Meta-Function - Growth, Change & Adaptation

Frontal Right

How to use all 4 brain thinking styles

to build your success
2/ STRUCTURE:
Lead and develop
the business

3/ MAINTAIN:
Build solid
foundations

1/ START:
Inspire, create the future

4/ FEEDBACK:
Harmonize the present
Feedback for new growth

Introversion/ Extraversion
A continuum of inner wakefulness

Sleeping

Barely Awake

Extraverts need
stimulation

Fully Awake

Very Awake

Introverts perceive
more than others

The Personal Journey

Maslows hierarchy of needs

The Professional Journey

Better People
Better Teams
Better Savings
Better Alignment
Better People Better Teams Better Savings Better Alignment

The Benziger Breakthrough

Increasing Superior Performance
and Reducing Stress

May 2007