Scribd Logo
Upload

Welcome to Scribd!

  • Sugarcane Juice: "A Nutritious Drink For Health & Mind"

    Uploaded by

    cyclone_cool
    8 views14 pages
    This document provides an overview of a proposed sugarcane juice business. It discusses the ingredients, packaging, pricing, distribution channels, promotional strategies, market segmentation, target market, market positioning, and SWOT analysis of the business. The key points are that the drink will be made from pure sugarcane and minerals with limited preservatives, packaged in plastic bottles of various sizes, and priced affordably using a penetration strategy to target consumers across Bangladesh.

    Original Description:

    Sugar Cane

    Original Title

    Final

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document provides an overview of a proposed sugarcane juice business. It discusses the ingredients, packaging, pricing, distribution channels, promotional strategies, market segmentation, target market, market positioning, and SWOT analysis of the business. The key points are that the drink will be made from pure sugarcane and minerals with limited preservatives, packaged in plastic bottles of various sizes, and priced affordably using a penetration strategy to target consumers across Bangladesh.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views14 pages

    Sugarcane Juice: "A Nutritious Drink For Health & Mind"

    Uploaded by

    cyclone_cool
    This document provides an overview of a proposed sugarcane juice business. It discusses the ingredients, packaging, pricing, distribution channels, promotional strategies, market segmentation, target market, market positioning, and SWOT analysis of the business. The key points are that the drink will be made from pure sugarcane and minerals with limited preservatives, packaged in plastic bottles of various sizes, and priced affordably using a penetration strategy to target consumers across Bangladesh.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 14

    Sugarcane Juice

    A Nutritious Drink for Health


    & Mind

    Why Sugarcane Juice

    Demand

    Serve in a
    Hygienic
    Way

    Availability
    of Raw
    Materials

    Nutritious
    & Healthy

    Ingredient
    s

    Pure natural Sugarcane, mineral


    salts, vitamin C and
    limited edible

    Container

    Stylish plastic bottles

    Container
    Size

    120ml, 250 ml, 500ml, 1 Liter

    preservative

    Product Profile

    Advanced technology imported


    from
    USA and Germany

    3 Months

    120 ml for 13tk, 250 ml for Tk.20,


    500 ml for Tk.36, 1 liter for Tk.65

    Product
    Price
    Estimate
    d
    Durability
    Machiner
    y

    Product Profile

    Pricing Strategies
    Our product will be lie on penetration
    strategy with high quality & low price

    Setting the pricing objectives


    Determini
    ng
    Demand
    Types of
    cost and
    level of

    Estimating
    costs
    Selecting
    a pricing

    Place Strategies
    Convenient locations
    Easier to both collect the raw
    materials and transport the final
    goods
    DISTRIBUTION CHANNEL
    Production
    Plant

    Distribut
    or

    Retailer

    Consume
    r

    Public Relations
    commit social
    development,
    supporting social
    activities, to arrange
    cultural functions and
    mobile game shows

    Promotional Tools
    discount, gifts, lucky
    coupons, tour tickets

    Promotional
    Strategies

    Direct Selling
    through trained sales
    person

    Advertising paper
    ads, TV commercials
    and Radio
    advertisement, neon
    signs and bill boards

    Market Segmentation
    Geographic Segmentation
    Dhaka, Chittagong, Sylhet, Rajshahi, Khulna,
    Barisal and Rangpur
    Demographics Segmentation
    Individuals, Family, Sportsmen, and Business
    buyers
    Psychographic Segmentation
    Higher class, middle class, lower class
    Behavioral Segmentation
    Sick, Health conscious, tourists and
    sophisticated people

    Target Market

    Market positioning

    SWOT analysis (Strength)

    SWOT analysis (Weaknesses)

    SWOT analysis
    (Opportunities)

    SWOT analysis (Threats)

    You might also like