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  • Product: Microfridge: Price

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    Achal Gupta
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    The document describes a Microfridge product which is a 3-in-1 device that combines a refrigerator, freezer, and microwave oven in a compact 87 pound unit. It comes in small, medium, and large sizes and has a 3 year warranty. The Microfridge retails for $299, whereas the individual appliances it replaces would cost $150 for a microwave, $100 for a freezer, and $200 for a refrigerator, for a total of $450. It is marketed directly to colleges, hotels, and other organizations, as well as through retailers and dealers to students and individuals. Promotion strategies include direct marketing at events, advertisements, online sales, and demonstrations by a sales force.

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    The document describes a Microfridge product which is a 3-in-1 device that combines a refrigerator, freezer, and microwave oven in a compact 87 pound unit. It comes in small, medium, and large sizes and has a 3 year warranty. The Microfridge retails for $299, whereas the individual appliances it replaces would cost $150 for a microwave, $100 for a freezer, and $200 for a refrigerator, for a total of $450. It is marketed directly to colleges, hotels, and other organizations, as well as through retailers and dealers to students and individuals. Promotion strategies include direct marketing at events, advertisements, online sales, and demonstrations by a sales force.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    19 views4 pages

    Product: Microfridge: Price

    Uploaded by

    Achal Gupta
    The document describes a Microfridge product which is a 3-in-1 device that combines a refrigerator, freezer, and microwave oven in a compact 87 pound unit. It comes in small, medium, and large sizes and has a 3 year warranty. The Microfridge retails for $299, whereas the individual appliances it replaces would cost $150 for a microwave, $100 for a freezer, and $200 for a refrigerator, for a total of $450. It is marketed directly to colleges, hotels, and other organizations, as well as through retailers and dealers to students and individuals. Promotion strategies include direct marketing at events, advertisements, online sales, and demonstrations by a sales force.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Price

    Product: Microfridge

    3 in 1 device having a
    combination of refrigerator,
    freezer and 500-watt
    microwave oven
    Fire protective circuitry
    Compact size of 87 pounds
    weight and 4 feet height
    Available in 3 variants: Small,
    Medium, and Large depending
    upon each units capacity
    3 year warranty

    Product

    4P
    Promoti
    on

    Place

    Price

    Price
    Price of a microwave: $150
    Price of a freezer: $100
    Price of a refrigerator: $200
    Price of Microfridge:

    $299

    Product

    4P
    Promoti
    on

    Place

    Price

    Place

    B2B: Directly contacting the


    colleges, military, motels,
    hotels, offices, & railway
    department
    B2C: Dealers and retailers of
    electronic equipment for
    students, working people, old
    people

    Product

    4P
    Promoti
    on

    Place

    Price

    Promotion

    Direct marketing through


    Stalls for live demo inside and
    outside of various premises
    such as college campus,
    offices, malls, corporate
    competition,
    Use of leaflets, newspaper ,
    TV and radio advertisement
    Online Marketing through
    ecommerce
    Use of sales force for
    demonstrating products to
    organisations

    Product

    4P
    Promoti
    on

    Place

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