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  • Marketing Strategy: Product

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    Hồng Ân Trần
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    Coca Cola has a large and diverse product line with over 3,500 products across different brands, sizes, and flavors. They use a 4P marketing strategy of product, price, promotion, and place. For price, Coke aims for affordability while maximizing profits through competitive pricing. Promotion includes TV, posters, billboards, and tailored advertising. Coke distributes globally using a fast moving consumer goods model, targeting the entire planet as their market through extensive placement.

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    4P MAR

    Original Title

    4p MAr

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    Coca Cola has a large and diverse product line with over 3,500 products across different brands, sizes, and flavors. They use a 4P marketing strategy of product, price, promotion, and place. For price, Coke aims for affordability while maximizing profits through competitive pricing. Promotion includes TV, posters, billboards, and tailored advertising. Coke distributes globally using a fast moving consumer goods model, targeting the entire planet as their market through extensive placement.

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    © All Rights Reserved
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    2 views6 pages

    Marketing Strategy: Product

    Uploaded by

    Hồng Ân Trần
    Coca Cola has a large and diverse product line with over 3,500 products across different brands, sizes, and flavors. They use a 4P marketing strategy of product, price, promotion, and place. For price, Coke aims for affordability while maximizing profits through competitive pricing. Promotion includes TV, posters, billboards, and tailored advertising. Coke distributes globally using a fast moving consumer goods model, targeting the entire planet as their market through extensive placement.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Marketing strategy

    Product

    Promotion 4P Price

    Place
    Product
    • Coca Cola has the big chain of product line
    • Over 3,500 products
    • The diversity from different brands to the
    variety of sizes and flavors
    Price
    • Affordable and responsive to the needs of the
    community.
    • Price must bring the company the highest
    profit.
    • Price must not be too low or too high
    compared to competitors
    • Earlier Coke used cost based pricing
    • As competition started, now Coke has shifted
    to competitive pricing strategy.
    Promotion

     TV commercials, posters.
     Billboards and publicity media.
    → Advertising strategies change to suit the
    culture of each country in the world
    Place
    • Uses SMCJ fast- moving consumer goods
    distribution model.
    • Target Market is Entire Planet

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