MAPPING PLAYERS,

FUNCTIONS, AND FLOW OF

TRANSACTIONS

DIFFERENT PRODUCT FORMATS

DIFFERENT CHAINS

DIFFERENT END PRODUCTS. DIFFERENT

END MARKETS
SWEETPOTA
TO
ROOTS

Traditional food market/

Snack Food
Chips

Consumers
Confectionery

Flour

Feed Industry
Crude
Alcohol

Ethano
l

Distilleries

Processed Foods

Starch

Textile Industry
Commercial
scale
production
Low
production/ Not
commercial
Not
being
scale
produced in
Luzon A

Paper/Wood Industry
Other Modified
Starches

Various
Industries

VARIETIES AND COMMON

USES/PROPERTIES

SUPER BUREAU:
About 90% of
production;
preferred by
market especially
street food
vendors

KINEROTS:
Used for
dessert
preparation

IMPROVED PURPLE
SP:
Field trial
TAIWAN:
For kamote

INUBI:
Antioxidant properties;
susceptible to pests and

PRODUCTS PRODUCED IN THE AREA

Emerging Products

Dominant Food
Products

Growing Market: Healthy Food

Segment

VALUE CHAIN MAP: KAMOTE FOR

FRESH MARKET

GEOGRAPHIC SPECIFIC FLOW OF

TRANSACTIONS
Region 1

VC MAP: CHIPS AND GRANULES

FOR FEEDS

COCOA BEAN EXPORT

MARKET CHAIN

COCOA BEAN DOMESTIC

MARKET

SPOT THE
DIFFERENCE

SAME PRODUCT SAME PROVINCE

BUT THERE CAN BE DIFFERENT
CHAINS
AND EACH CHAIN CAN LOOK
During the field work,
always be conscious of
DIFFERENT
what and which chain your key informant is
talking about best to map the flow of
transactions with players

MAP
1. Write down the different product formats.
2. Choose the most dominant product format.
3. Prepare a value chain map of chosen
product format.