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PROMOTIONAL STRATEGIES IN
MINDSOL
ABHISHEK N
4VV15MBA05
Introduction
Common needs
Common interests
Similar lifestyles or
Business-to-Consumer (B2C)
Business-to-Business (B2B)
Literature Review
1.
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2. A Probabilistic choice model for marketing segmentation and
elasticity structure Gary Russell University of Iowa - Henry B. Tippie
College of Business 1989 Journal of Marketing Research, Vol XXVI
(November 1989), 379-390
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3.
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4. Customer Satisfaction Cues To Support Market Segmentation
and
Explain Switching Behavior Journal of Business Research
Volume 47, Issue 3, March 2000, Pages 191207
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5. Sulekha Goyat Department of humanities & social sciences,
National Institute of Technology, Kurukshetra (136109), Haryana
Tele:8529397205. Email:sghangas12@gmail.com
RESEARCH GAP
Product
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STATEMENT OF PROBLEM
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RESEARCH OBJECTIVE
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RESEARCH METHODOLOGY
TYPES OF RESEARCH
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Descriptive Research
SAMPLING TECHNIQUE
Sampling size
Primary data
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BIBILIOGRAPHY
Google scholar
www.google.com
http://www.jstor.org/
www.sciencedirect.com
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Thank You