INSURANCE

MARKETING
What is insurance?
 Fundamentals of insurance
Bound
Insurer
Insured
Insurance Rider / Endorsement
Insurance Umbrella Policy
Insurable Interest
 How does insurance works?
Type of risk:Bodily injury, total loss of vehicle, having to fix
your car

The effect:Spending time in the hospital, having to rent a

car and having to make car payments for a car that no
longer exists

The costs:Can range from small to very large

Mitigating risk:Not driving at all (risk avoidance),

becoming a safe driver (you still have tocontend with
other drivers), or transferring the risk to someone else
(insurance)
 Importance of insurance
Risk Control
Risk Financing
Risk Sharing
Types of insurance
Marketing mix of insurance industry

People
Price
Place
Product
Physical distribution
Process
Promotion
Thank you!

-fret