Internal Environment of Ncell

1) Employee
Promotion
Bonus
Motivational and development
programs
Exertion plan
2) Finance: First private GSM operator,
announced that it would be spending US
$ 100 million (Rs 7.15 billion) in 2011.
Tax payer
Market share: Ncell 49% , NTC 46%
and Smart Telecom 5%.

3) Competencies:
high quality, modern and cost effective
services
24/7 customer service
4) Resources
Internal fund generation
Firms borrowing capacity
Capacity for Investment
Revenue from licensing, patents and
copyright
Technical and scientific employees
Brand recognition
Brand Equity
5) Structure
6) Policies
7) Services
world class services
Twitter , Wikipedia, facebook
8) Organizational Capabilities
Ncells customer service
Multimarket offerings
Understanding the local customer
needs and conditions.
Trained human resources
Ongoing training or recruiting
programs
Innovative promotional campaigns