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Ncell's Internal Environment Analysis

Ncell is Nepal's largest mobile network operator. It spends $100 million annually to provide high quality, modern and cost effective mobile services to 49% of Nepal's market. Ncell focuses on developing its employees through training and promotional programs, generates internal funds, and has strong brand recognition in Nepal from offering world class services and access to sites like Twitter, Wikipedia and Facebook.

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Bijay Shrestha
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97 views6 pages

Ncell's Internal Environment Analysis

Ncell is Nepal's largest mobile network operator. It spends $100 million annually to provide high quality, modern and cost effective mobile services to 49% of Nepal's market. Ncell focuses on developing its employees through training and promotional programs, generates internal funds, and has strong brand recognition in Nepal from offering world class services and access to sites like Twitter, Wikipedia and Facebook.

Uploaded by

Bijay Shrestha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Internal Environment of Ncell

1) Employee
Promotion
Bonus
Motivational and development
programs
Exertion plan
2) Finance: First private GSM operator,
announced that it would be spending US
$ 100 million (Rs 7.15 billion) in 2011.
Tax payer
Market share: Ncell 49% , NTC 46%
and Smart Telecom 5%.

3) Competencies:
high quality, modern and cost effective
services
24/7 customer service
4) Resources
Internal fund generation
Firms borrowing capacity
Capacity for Investment
Revenue from licensing, patents and
copyright
Technical and scientific employees
Brand recognition
Brand Equity
5) Structure
6) Policies
7) Services
world class services
Twitter , Wikipedia, facebook
8) Organizational Capabilities
Ncells customer service
Multimarket offerings
Understanding the local customer
needs and conditions.
Trained human resources
Ongoing training or recruiting
programs
Innovative promotional campaigns

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