MARKETING

MANAGEMENT

Presented by: Siddharth Chaudhary

DEMOGRAPHIC SEGMENTATION:
GENDER

Gender segmentation is the process of dividing of potential

markets based on gender (male or female).
It is not about male versus female but about understanding
your customer and his/her profile thoroughly.
Something enticing and interesting to the male species can,
in many cases, have no relevance whatsoever to the female
population.
KELLOGGS
SPECIAL K

Cereal that targets the

health conscious female
audience
OLD SPICE
Feel Mantastic
 AXE
DEODORANT
S
Even Angels
Will Fall

DOVE SOAP
Dove is different
DIET COKE

VS

COCA
COLA
ZERO
COPENHAGEN
BEER
A Beer designed for
the lady who simply
cannot order a drink
that clashes with her
outfit
SX4 - Men Are Back
Advert
THANK YOU