Q3.

What effect is the change in the strengths and weaknesses of competition having on the Oscar Mayer
Division? How does this impact the investment decision?
The changes in Strengths and Weaknesses of the competition are as follows:
Strengths:
• Increase in manufacturing sophistication
• Stronger financial positions
• Focus on value-added brands building
• Improvement in Market Share and Marketing Skills
Weaknesses:
• Reduced brand strength
• Failure to recognize changing consumer preferences in the past
These have encouraged Oscar Mayer division to devise strategies to develop healthier red meat products,
invest in white meat, create new convenience products, and innovate more to differentiate themselves.

Impact on Investment decision: Oscar Mayer is increasing their investment in Research & Development,
Advertising & Promotions, hiring more human resources and firms acquisition.