AD

CHAPTER 7
ON THE BILLBOARD
Are ads communication, publicity or propaganda?

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ADS AND THEIR MESSAGE

JUDGE FOR YOURSELF

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 REAL NATURE OF ADS
Judge for yourself the following ads in some of the following categories;
discuss their import (context, significance, etc) and impact on various stake
holders

Art Information
Creativity Publicity
Imagination Attraction
Communication Attention getter
Message Propaganda
Arousal of instinct Glamour
Emotional appeal Ad war
Sexual appeal Patriotism
Intelligent
Smart
Humor
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//www.bollywoodpicturesonline.com/

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TURN YOURSELF AN ADMAN

IMAGERY AND COPYWRITING

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 SUPPLY IMAGE AND SLOGANS
FOR THE FOLLOWING
Discuss Impact
Helicopter Real estate
Childrens apparel Second hand vehicle
Ice cream Petrol
Cement
Pen Condoms
Military recruitment Bikini
Gents undergarments Kitchen stove
Picture frames
Ladies undergarments Air conditioner
Pharmaceutical company Law books
Tourism Tea
Guns
Whisky
Insurance
Management School Paper
Fertilizer Management consulting
City Zoo
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NATURE OF ADS

MEANINGFUL ADS

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 MEANING PURPOSE
RELEVANCE - CONSEQUENCE
An ad is a means of communication with the customer: It is meaningful if communication is successful, i

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THREE CRITERIA OF A GOOD AD

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 EXERCISE
Discuss a few current controversial ads.
Pass them through the above three criteria.

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Sources: Ads from public domain

Thank You

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