Carrefour

Carrefour
French Multinational Retailer
 Carrefour

History

The first Carrefour store (not a hypermarket) opened on in 1960, within

suburbanAnnecynear a crossroads. (In French,carrefourmeans crossroads). The
group was created in 1958 byMarcel Fournier,Denis Defforeyand Jacques Defforey,
who attended and were influenced by several seminars in the United States led by
"the Pope of retail"Bernardo Trujillo.
The Carrefour group was the first in Europe to open a hypermarket, a large
supermarket and adepartment storeunder the same roof. They opened their first
hypermarket on 15 June 1963 inSainte-Genevive-des-Bois, near Paris in France.
 Carrefour
Carrefour

Carrefour At a
glance:

Industry: Worlds second largest retailing market after Walmart.

Founded: 3.June.1959

Headquarters: Boulogne Billancourt, France

Served area: Worldwide

Founder: Marcel Fournier, Denis Defforey and Jacques Defforey

Key people: Georges Plassat, Chairman and CEO

Employees: 364,969 (2012)

Worldwide Store Number:

France: 4635 Stores
Latin America: 675 Stores
Europe, Caribbean, North Africa & Middle East: 4314 Stores
Asia: 370 Stores
 Carrefour
Carrefour

Denis Defforey

Born on 7.July.1925
Died on 6.February.2006
He was the the founder, share holder and officer of the French retail
group Carrefour.
Denis Defforey chaired the board of the group from 1985 to 1990 .
 Carrefour
Hypermarket is a superstore combining a supermarket and a
department store. The result is an expansive retail facility carries a
wide range of products under one roof.
Hypermarkets allow customers to satisfy all their shopping needs
in one trip.
First Hypermarket opened in USA by Walmart in 1987.
Carrefour is a hypermarket.

Some Hypermarkets with respect to different Country:

Bangladesh:
Agora, opened by Brand Rahimafrooz in 2001.
Jamuna Future Park(Under Construction). It will be the biggest
hypermarket of Bangladesh.
Egypt:
Carrefour
Hyper One
Makro
Spinneys, etc.
 Carrefour
Food Products of Carrefour
Their reputation has been built over the years thanks to the
quality and freshness of the products.
Over 2000 food items.
Youll find a great range of sustainable fish at the dedicated fish counter.
Butchers will help you choose the right cut of meat for your dish
Freshly-made bread
Cakes from their store bakery
Fresh fruit and vegetables from all over the world
International specialty cheeses and dairy products
Spices
Snacks
Juices
Ready-made cuisine and even a juice bar
 Carrefour
Food Products of Carrefour
Their reputation has been built over the years thanks to the
quality and freshness of the products.
Over 2000 food items.
Youll find a great range of sustainable fish at the dedicated fish counter.
Butchers will help you choose the right cut of meat for your dish
Freshly-made bread
Cakes from their store bakery
Fresh fruit and vegetables from all over the world
International specialty cheeses and dairy products
Spices
Snacks
Juices
Ready-made cuisine and even a juice bar
 Carrefour
Slogans of Carrefour:
French Slogans and

International Slogans.

French Slogans were:

19882003: With Carrefour, I positive
20032007: Energy Wise
20072009: Quality for all
20092010: Positive is back
20102011: Positively every day
Since 2012: Low in price... but high in trust

International Slogans were:

Choice and quality for everyone.
Life, the way I want it.
Every day, for you.
Positively every day, etc.
 Carrefour
Store Brands of Carrefour
Hypermarkets.
Supermarkets.
Convenience Stores
Cash and Carry
 Carrefour
Carrefour UAE
Carrefour also operates in the United Arab Emirates and Jordan in a joint
venture withMajid al Futtaim Group. Mall of the Emirates Dubai is one of
their most prominent stores. Visit http://
www.malloftheemirates.com/anchor-stores/carrefour to know more.