Training at

Yamaha Motors pvt. Ltd.

PRAVEEN CHOUDHARY
1313240123
 History
Beginnings: 1955 - The motorcycle division of Yamaha was
founded in 1955, and was headed by Genichi Kawakami. Yamaha's first
motorcycle was a 125cc, Y1 which was a competitive success at racing from the
beginning.
Success and growth in the 1960s - By 1963
Yamaha's dedication to both the two-stroke engine and racing paid off with their
first victory in international competition, at the Belgium GP, where they won the
250cc class.
The four stroke era begins: the 1970s -
Yamaha's first four-cylinder model, theXS-1100followed in 1978. It produced an
impressive string of victories in endurance racing.
The 1990s: Performance bikes - In 1998 Yamaha
marketed a 1000cc four cylinder road bike called the YZF 'R1', which introduced a
new style of gearbox design which shortened the overall length of the gearbox
case, to allow a more compact unit.
The 2000s: Expansion and consolidation - In
2007, Yamaha established thePhilippineoperations and distributes Yamaha
motorcycles under the corporate name ofYamaha Motor Philippines, Inc.,
one of more than 20 worldwide subsidiaries operating on all continents.
 CONTENTS
Company details
Vision Statement
Yamaha Products
Sources of Promotion
Emerging Markets
Competitors
SWOT Analysis
 COMPANY DETAILS

TYPE PUBLIC

FOUNDED ON OCT 12,1887

HEADQUARTERS IWATA
SHIZUAKA,JAPAN

CEO GENICHI KAWAKAMI

NO OF EMPLOYEES 52,000
 VISION
STATEMENT
Establishing YAMAHA as
the exclusive and trusted
brand of customers by
creating
kando( touching their
hearts).
Yamaha
Yamahalogo
logo
 Interesting
Interesting facts
facts
Yamaha to export sports bike to Japan from India.
- First in the history of Indian 2 wheeler
market
- First shipment of 300 motorcycles with
150cc

Yamaha to make worlds cheapest bike

- Called as nano of motorcycles
- Price around Rs 27000.
YAMAHA -WORLD
 FINANCIAL HIGHLIGHTS

Revenue US$15.9 billion

Operating Income US$189.3 million
Net Income US$ 225.5 million
Market share of 3% in motor cycles and
16% in scooters.
Company sales increased by 13.2 % for
the year January 2013
 Yamaha
Yamaha products
products
Motorcycles
Sport bikes
Commuter Vehicles includingscooters
Recreational Vehicles All-terrain vehicles and
snowmobiles
Boats Powerboats,sail boats, utility boats and
custom boats
Marine Engines Outboard motors, electric
marine motors, marine diesel engines
Electric bicycles
Automobile Engines
Golf cars
 OTHER YAMAHA PRODUCTS SOLD IN
INDIA

Musical Instruments
Pianos , keyboards
Guitars , Drums
Electronic and Entertainment
Instruments
Speaker systems
Headphones
Blue ray players
AV receivers and amplifiers
 India Yamaha Motor
Yamaha Motors have already set three plants in India
which are at Haryana, Uttar Pradesh and Chennai.
Yamaha Motor India deals in a wide range of
motorbikes and two-wheeler scooters.
These motorbikes are YZF-R15 Version 2.0 (149.8cc),
Fazer (153cc), Fazer Version 2.0 (149cc), FZ (153cc),
FZ FI Version 2.0 (149cc), SZ-S & SZ-RR (153cc),
Saluto (125cc), Crux (106cc).
And the scooters are Ray (113cc), Alpha (113cc)
Yamahas future plans include the introduction of
three new scooters which are Neo (50 cc), Fino (115
cc) and Spark (135 cc).
 Yamaha FZ, FZS
FZ, FZS
CC- 153, Cylinders 1, Max power 13.8 bhp
(7500rpm)
Front suspension telescopic, rear suspension
monocross
Air-fuel ratio maintained by carburetor
FZ, FZS (FI)
CC 149, cylinders 1, Max power 13 bhp
(8000rpm)
Front suspension telescopic, rear suspension
swingarm
Air-fuel ratio maintained by transistor controlled
fuel ignition system.
SOURCES OF PROMOTION
Television advertisements
Newspaper advertisements
Movies
Uses of their Sports bikes
Celebrities
 Emerging
Emerging markets
markets
Yamaha is now concentrating on
tapping rural markets for larger sales.

The two wheeler industry in India

registered a de-growth of -0.2% Jan-
April 2013) while Yamaha registered a
22% growth rate.
 COMPETITORS
HERO
HONDA
BAJAJ
KTM
TVS
SUZUKI
 SWOT
SWOT Analysis
Analysis
Strengths:
Excellent branding, advertising
Yamaha Motor Corporation has over 39,000
employees
Produces long lasting products
Well established and trusted

Weakness:
Yamaha has narrow product line in Indian market
Lesser fuel efficiency
Opportunities:
Products are cheaper than Honda
Growing demand in the market
Innovative products
Banks are willing to give motorcycle credits

Threats:
Increasing number of players in the market
Raising raw material costs
Lower reselling value than Honda
THANK
YOU !