Harnessing Youth Power For Rural Development

GOVERNMENT OF INDIA
Ministry of Youth Affairs & Sports

Department of Youth Affairs
Harnessing Youth Power for

Rural Development
Nehru Yuva Kendra Sangathan (NYKS)

Autonomous organization of Ministry of Youth
Affairs & Sports- established in 1972
Governed by BOG headed by Minister of
Youth Affairs & Sports as Chairperson.
Director General Executive Head
Largest organization for rural youth
Harnessing Youth Power for Rural Development

Reach out of NYKS

28 zonal offices.
501 district kendras.
3311 Youth Development Centers (Block level).
12,000 National Youth Corps (NYC) Volunteers.
3 lakh village based Youth Clubs.
01 crore active members of Youth Clubs.

Structure of NYKS Youth Network

NYKS HQ (New Delhi)
Zonal Office (State)
District Youth Coordinator (District)
National Youth Corps (Block)
Youth Club (Village)

Structure of NYKS Youth Network

Full on line database available of NYC and
comprehensive management system in place
100% profiling of youth clubs and indicative village
database is currently under process
Gigantic exercise
12000 volunteers/ 60 days covering apprx 3 lac
villages
Online data will be available by October 2010
of 2.5 lac youth clubs/3 lac villages
Control/Coordination
Mechanism
NYKS fully funded (100%) autonomous body of
Ministry of Youth Affairs &Sports (Govt of India)
Union Minister - Chairperson of BoG
Director General CEO
CCS rules applicable to all its staff members
CAG audit/Annual Report/Accounts laid before
the Parliament
GFR provisions of GoI and CVC guidelines
followed
Mechanism
NYKS is under the control and supervision of
the District Collector/Magistrate at field
/Operative level.
District Collector/Magistrate is the
Chairperson of the District level Advisory
Committee and approves the Plan of
Action.
DC/DM Chairperson of NYC selection
committee
Mechanism
All programme /Schemes implemented under
overarching control/coordination of the district
administration (DC/DM)
Funding of most programmes however is made
directly by NYKS HQ.
In all the States/UT there is a State level
Advisory Committee under Chairmanship of
Minister of Youth Affairs .Secretary (Youth Dept)
and relevant Dept/Directorate are members.
Objective
Channelizes the power of youth in the age group of
13-35 years
Voluntarism & community service
Involvement in various nation-building activities.
Important Activities of NYKS

Development and empowerment of youth
Involving youth in various nation building activities
Ensure greater female participation in youth development
programmes
To develop qualities of citizenship and dedication to
voluntary community service

Schemes implemented by NYKS
Youth Leadership and Personality Development
projects
Promotion of National Integration among youth
Promotion of Adventure among Youth
Development and Empowerment of Adolescents
Rural Sports Tournaments (PYKKA)
Inter school Sports Tournaments
Harnessing youth Power for Rural Development
NYKS- Major Projects with GoI
Ministry of Health & Family Welfare

Adolescent Health and Development Project with
UNFPA.
Red Ribbon Express Project with NACO.
Village Talk AIDS with NACO.
Election Commission of India

Voter Awareness Campaign (LokSabha General
Elections 2009 and Maharashtra and Jharkhand
Assembly Elections).
Ministry of Environment & Forests

National River Conservation Plan for Ganga.
Ministry of Rural Development

(Department of Drinking Water Supply)
Sanitation awareness campaign in Bihar
Ministry of Labour
Traditional Employability Skill Certification Project with
NCVT.
Ministry of Culture
Sajhi Sahadat-Sajhi Virasat Campaign on
occasion of 150th anniversary of Jung-e-Azadi
1857.
Ministry of Home Affairs
Programme for youth of north eastern states and
Youth exchange programmes.

Ministry of Human Resource Development

Implementation of literacy programme
Mahila Samridhi Yojna with development of women and
child
Ministry of Social Justice and Empowerment
Old age day care centers
Aids and appliances to Persons With Disabilities

Identified Areas of Harnessing Youth

Power for Rural Development
At Secretary level meetings between Secretary
(RD) & Secretary (YA) May 2010 the following
thrust areas identified:
Program Literacy
Advocacy
Program Implementation in possible areas
on Pilot basis
Social Audit
MoRD Schemes/Programmers:
Identified for NYKS Intervention
The Mahatma Gandhi National Rural
Employment Guarantee Act (MGNREGA)
National Rural Livelihood Mission (NRLM /SGSY)
Pradhan Mantri Gram Sadak Yojana (PMGSY)

Indira Awaas Yojana (IAY)
National Social Assistance Programme (NSAP)

Advocacy/Programme Literacy
Implementation Strategy
All India coverage in Phased manner through
Youth Clubs
Village based activities with the help of Gram
Panchayats
Role as facilitator
Close coordination with district administration and
state Govt.
Use of mass media & IT
Advocacy/Programme Literacy
Programme & Activities
Block and District Conventions/workshop
Capacity Building of members of Youth Clubs
Meeting with various stake holders
Distribution of IEC Material
Slogan writing
Cultural Programmes
Public display of schemes information
Dissemination of information through mass media & IT
Quality check
Social Audit and Programme

Implementation
Implementation strategy
In pilot areas based on success of advocacy &
awareness programs
Strong network of youth clubs
Intensive area approach
Local level convergence with other programs of
the Govt.
Close monitoring & supervision
Use of mass media and IT.
Harnessing Youth Power For Rural Development
Social Audit and Programme

Implementation
Programme and activity
Door to Door survey
Village Information Centre for MoRD schemes
Outcome of the social audit to MoRD
Gaps to be filled up by community action

National Youth Corps (NYC)

National Youth Corps- a new scheme- enables young
men and women in the age group of 18-25 yrs to serve up
to two years in nation building.
OBJECTIVES
To set up a group of disciplined and dedicated youth who
have the inclination and spirit to engage in the task of
nation building
To act as points for dissemination of information, basic
knowledge in the community.
To act as group modulators and peers group educators


Eligibility
Class 10th pass in J&K & NE States
12th pass and above in respect of other States
Honorarium
Rs. 2500/- per month to each volunteer.
volunteer


Any Ministry /Dept under GoI or State Govt can
enroll and deploy the volunteers under the scheme.
Volunteers deployed in these Org. subject to full
discipline of the Org. with which she/he works
The Dept/Org deploying the volunteers will be fully
responsible to supervise and manage the
volunteers during their engagement.
Payment of honorarium, training, skill development
and any other cost towards volunteers to be borne
by the concerned Dept .

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GOVERNMENT OF INDIA

Ministry of Youth Affairs & Sports