Travel & Tourism

BY
Vinitha Emilia
Sneha Thomas
 TRAVEL & TOURISM
EVOLUTION
2000 years Before Christ, in India and Mesopotamia
Travel for trade was an important feature since the beginning of civilisation.

600 BC and thereafter

The earliest form of leisure tourism can be traced as far back as the Babylonian
and Egyptian empires.
In India, as elsewhere, kings travelled for empire building.

500 BC, the Greek civilisation

The Greek tourists travelled to sites of healing gods.
Inns were established in large towns and seaports to provide for travellers' needs.
This era also saw the birth of travel writing.

In the Middle Ages

Travel became difficult and dangerous as people travelled for business or for a
sense of obligation and duty.
 Role of the industrial revolution in promoting travel in the west
The rapid urbanisation due to industrialisation led to mass immigration
in cities. These people were lured into travel to escape their
environment to places of natural beauty, often to the countryside they
had come from change of routine from a physically and psychologically
stressful jobs to a leisurely pace in countryside.

The development of the spas

The spas grew in popularity in the seventeenth century in Britain and a
little later in the European Continent as awareness about the
therapeutic qualities of mineral water increased.

The sun, sand and sea resorts

The sea water became associated with health benefits.
By the early eighteenth century, small fishing resorts sprung up in
England
 Highlights of travel in the nineteenth
century
Advent of railway initially catalysed
business travel and later leisure travel.
Gradually special trains were chartered to
only take leisure travel to their
destinations.
Tourism in the Twentieth Century
The birth of air travel and after
 PRODUCT
Travel and Tourism one of the world's largest foreign
exchange earner among industries, provides
employment directly tomillions of people worldwide and
indirectly through many associated service industries.
A very wide industry, it includes:
Government tourism departments,
Immigration and customs services,
travel agencies,
airlines,
tour operators,
hotels
and many associated service industries such as airline
catering or laundry services, Guides, Interpreters,
Tourism promotion and sales etc.
 TYPES OF TOURISM
Leisure travel
Winter tourism
Mass tourism
Ecotourism
Recession tourism
Medical tourism
Educational tourism
Creative tourism
Dark tourism
Sports tourism
Latest trends
 PLACE
Not only the location of the tourist
attraction or facility but the location
of points of sale that provides
customers with access to tourist
products.
Ex: I-site, Accommodation, Cafe
 PRICE
Used to achieve predetermined sales
volume and revenue objectives
It gives a preceived value in the eyes
of the customer
 PEOPLE
Traveller
Tourist
Meet their expectations
Employees Physical appearance, Knowledge,
Grooming, Trained
The people who sell and service your product are
an extremely important part of tourism marketing.
Friendly personal service and trained employees
can make or break a tourism business.
Because much of the tourism industry is based
upon word of-mouth advertising particularly about
the service received- what your customers say
after they depart can thrust your business forward
or send it into a downward spiral.
 PROCESS
There are different types of processes involved
in running a tourism business
administration,
training,
planning and strategizing,
recruitment,
distribution,
purchasing and service delivery.
It is important to ensure that these processes
are planned and carried out properly so that
operations run smoothly and problems are
rectified quickly
 PROMOTION
A range of activities can be used to
convince customers to buy the product,
including information kits, web sites,
advertising, personal selling, sales
promotion, travel shows, and public
relations.
Utilize tourist information centers, such as
welcome centers.
Participation with your state, regional and
local tourism offices and associations.
 PHYSICAL EVIDENCE
The physical evidence of a tourism
product refers to a range of more
tangible attributes of the operations.
Tangibalising the product is a good
way of giving positive and attractive
hints or cues to potential customers
with regard to the quality of the
product.
THANK YOU