Q 1.

Why environmental scanning qualitatively

and quantitatively important for managerial
cadre ?

Q 2. Why must manager be applicator in terms

of professional knowledge ?

Q 3. Why manager must have a cross

communication skills and diagonal
communication skills ?
 ENVIRONMENTAL SCANNING ?

Possession and utilization of information

About occasions, patterns, trends

From internal and external environment

TECHNIQUES-:

Systematic approach
Ad hoc approach
Processed form approach
SWOT analysis
PEST analysis
Industry analysis
Competitors analysis
 IMPORTANCE -:
First move advantage

Strategy formulation and control

Stability and sustainability

Dynamism

Decision-making

Stimulation and development

QUALITATIVE environmental scanning

Subjective judgment based on unquantifiable information

Management expertise,
Industry cycles,
Strength of research and development
labour relations.
FEATURES-:
It analyses a company on the basis-:

Overall business model,

Quality of its management
Company's governance practices and ownership structure
Management and incentive programme
Product and services
Competitive strength and weaknesses
TECHNIQUES-:
Grounded theory

Ethnography

Phenomenology

Pragmatic

In Depth interview
ADVANTAGES-:
In Depth analysis

Understanding customer behavior

Information directly from source

Speed of analysis
What is QUANTITATIVE ANALYSIS?

Quantitative analysis deals with numbers and things

you can measure objectively: dimensions such as
height, width, and length. Temperature and humidity.
Prices. Area and volume.
TYPES OF QUANTITATIVE ANALYSIS

COST BENEFIT ANALYSIS

It can be explained as a procedure for estimating all costs
involved and possible profits to be derived from a business
opportunity or proposal.

BREAK EVEN ANALYSIS

A break-even analysis is a quantitative inquiry businesses
make to determine how many units of a certain product they
must sell in order to break even. Breaking even means that a
company covers all of its costs but does not make a profit. A
company must at least meet the break-even point to avoid
losing money.
 STATISTICAL ANALYSIS
A statistical analysis is any study of numerical data that draws
conclusions from the data.

FEASIBILITY ANALYSIS
A feasibility study is an analysis of how successfully a project can
be completed, accounting for factors that affect it such as
economic, technological, legal and scheduling factors.
Why must Manager be applicator in
terms of professional knowledge ?
What is professional knowledge?

Professional knowledge is that knowledge which

separates a manager from other managers who basically
consist of knowledge. The Professional Knowledge brings
the areas of professional and technical expertise together
with the generic skills and capabilities required by those
in the library, information and knowledge management
community.
The key knowledge and skills which make managers include:
Organizing knowledge and information
Knowledge and information management.
Using and exploiting knowledge and information.
Research skills.
Information governance and compliance.
Records management and archiving.
Collection management and development.
Literacies and learning.
Leadership and advocacy.
Strategy, planning and management.
How Can Professional Knowledge be
improved?
Enhancing your performance
Improving the areas you identify may mean going on a
course or workshop, or you may find that mentoring,
guided reading, work-shadowing, or online study is more
relevant. For instance, if you know that negotiation skills
are an increasingly important part of your job, perhaps
your manager could arrange for you to shadow someone
with exceptional skills in this area, or even coach you
themselves through your next negotiation skills project.
Knowledge updating
Some professions require a certain amount of
professional development every year to retain your status.
Whether this is a requirement or not, make sure you're up-
to-date with what's happening in your field, or you could
lose credibility and potentially expose your company to
risks. You can keep updated by reading professional
journals or trade press, attending industry events,
conferences, workshops or your own research. The rise of
webinars, e-newsletters and online forums means it's
easier than ever to participate in learning from your office
desk or at home.
Benefits Of Professional Knowledge
PROFESSIONAL KNOWLEDGE ensures your capabilities keep pace with
the current standards of others in the same field.

PROFESSIONAL KNOWLEDGE ensures that you maintain and enhance

the knowledge and skills you need to deliver a professional service to your
customers, clients and the community.

PROFESSIONAL KNOWLEDGE ensures that you and your knowledge stay

relevant and up to date. You are more aware of the changing trends and
directions in your profession. The pace of change is probably faster than its
ever been and this is a feature of the new normal that we live and work in.
If you stand still you will get left behind, as the currency of your knowledge
and skills becomes out-dated.
PROFESSIONAL KNOWLEDGE helps you continue to make a meaningful
contribution to your team. You become more effective in the workplace.
This assists you to advance in your career and move into new positions
where you can lead, manage, influence, coach and mentor others.

PROFESSIONAL KNOWLEDGE helps you to stay interested and

interesting. Experience is a great teacher, but it does mean that we tend to
do what we have done before. Focused PROFESSIONAL KNOWLEDGE
opens you up to new possibilities, new knowledge and new skill areas.

PROFESSIONAL KNOWLEDGE can deliver a deeper understanding of

what it means to be a professional, along with a greater appreciation of the
implications and impacts of your work.
PROFESSIONAL KNOWLEDGE helps advance the body of knowledge
and technology within your profession
Q 3. Why manager must have a cross
communication skills and diagonal
communication skills ?
Cross-Cultural Communication
 Diagonal Communication Skills

What is Diagonal Communication ?

The Sharing of Information among different structural levels
within a business. For Example, diagonal Communication
could involve higher level management communicating to
lower level management a shift in organizational
objectives, as well as how to achieve the new goals.
 Why managers must have diagonal
Communication Skills

Developing your communication skills can help in all

aspects of your life, from your professional life to family
gatherings and everything in between. The ability to
communicate information accurately, clearly is something
which cant be overlooked
 Why managers must have diagonal
Communication Skills (contd)
Accurate and efficient communication between
departments builds trust within the organization.
Improved communication between departments improves
the efficiency of the overall operation of your
organization.
Proper communication which must be in time may prevent
conflict, which in turn affects the productivity of the
organization.
Thanking You..!!

Rajbir Singh(55)
Himanshu Chawla(39)
Mebin Roy(45)
Mridul Sandhu(47)
Chanakya(34)
Rakesh(56)