INDIA TOURISM

What is tourism ?
 Tourism is travel for recreational, leisure or
business purposes.

 The World Tourism Organization defines tourists

as people who "travel to and stay in places
outside their usual environment for more than
twenty-four (24) hours and not more than one
consecutive year for leisure, business and other
purposes not related to the exercise of an activity
remunerated from within the place visited."
History
 5000 years of history
 Mohenjo-Daro and
Harappa
 Indus river valley-
Indus Valley
Civilization
 1700 BC
 1500 BC Aryans – End
of Indus Civilization
 Birth of 4 Vedas
 History
 567 BC- Birth of
Gautama Buddha
 Mahavira – founded
Jain religion
(Caves and
monuments)
o 4th Century BC-
Emperor Ashoka
o Built monuments at
sanchi
o Ashoka pillar- sarnath
They were followed by the Guptas in the north, while
in the south part of India several different Hindu
empires, the Cholas, the Pandyas and the Cheras
spread and grew, trading with Europe and other
parts of Asia till the end of the 1100
Christianinty entered India at about the same time
from Europe. Legend has it that St. Thomas the
Apostle arrived in India in 52 A.D. Even earlier
than that people of the Jewish religion arrived on
India's shores
  In approximately the 7th century A.D. a group of
Zoroastrians, or Parsees, landed in Gujarat and
became a part of the large mix of religions in India
today, each of which adds its important and
distinctive flavor

 In the 15th century Guru Nanak laid the foundation

of the Sikh religion in Punjab
In 1192, Mohammed of Ghori, a ruler from Afghanistan, came into India and
captured several places in the north including Delhi. When he went home
he left one of his generals in charge who became the first Sultan of Delhi.
During this time Islam, was introduced into a major part of Northern India. It
may be mentioned that even before that, just after the period of the prophet,
Islam was brought to the western coast of India by Arab traders and
flourished in what is now Kerala
The Dehli Sultanate gradually took control of more and more of
North India over the next 200 years, till Timur, who was called
"Timur the Lame" or "Tamberlane" came from Turkey in 1398 to
attack India. He and his army stole all the valuables that they
could carry and left again, and after that the Delhi Sultanate
was never so strong again. Soon the Mughals, who were from
Iran, came in and took control of the north

In the meantime south , in 1336, the Hindu Vijayanagar empire

was set up and became very strong
The Europeans - Portuguese,
French, Dutch, Danish and
British - started arriving in
the early 1600s. All of them
held territories in India and
made friends and enemies
among India's rulers as
they got more and more
involved, with the Indian
politics, but it was the
British who eventually
controlled most of India
and finally made it one of
their colonies
 India got its independence from Britain in 1947 after a long
struggle led mostly by Mahatma Gandhi. In the process of
becoming independent, India became, two countries instead of
one. In the years since independence India has made huge
progress and coped with great problems, and has developed
its industry and its agriculture, and has maintained a system of
government which makes it the largest democracy in the world
 Independent India
 India has the right
tourism potential and
attractions to captivate
all types of tourists
whether it is adventurous
tour, cultural exploration,
pilgrimages, visit to the
beautiful beaches or to
the scenic mountain
resorts, Tourism of India
has it all for you
 Industry Overview
 Tourism is the largest service industry
in India, with a contribution of 6.23%
to the national GDP and 8.78% of the
total employment in India

 India witnesses more than 5 million

annual foreign tourist arrivals and 562
million domestic tourism visits.The
tourism industry in India generated
about US$100 billion in 2008 and that
is expected to increase to US$275.5
billion by 2018 at a 9.4% annual
growth rate
Industry Overview ( contd.)
 According to World Travel and Tourism Council,
India will be a tourism hotspot from 2009–2018,
[3] having the highest 10-year growth potential
 The Travel & Tourism Competitiveness Report
2007 ranked tourism in India 6th in terms of
price competitiveness and 39th in terms of
safety and security. Despite short- and
medium-term setbacks, such as shortage of
hotel rooms, tourism revenues are expected to
surge by 42% from 2007 to 2017
Uttaranchal Tourism- An E.g.
 Uttaranchal Hill Stations
 Glaciers of Uttaranchal
 Wildlife in Uttranchal
 Pilgrimage Tours
 Uttranchal Trekking Tour
 Adventure Tours
Medical tourism is a growing sector in India. India’s
medical tourism sector is expected to experience
an annual growth rate of 30%, making it a Rs.
9,500-crore industry by 2015

Estimates of the value of medical tourism to India go

as high as $2 billion a year by 2012
 Medical Tourism- Strategy

Ministry of Tourism India(MoT) is planning to extend

its Market Development Assistance (MDA)
scheme to cover Joint Commission International
(JCI) and National Accreditation Board of
Hospitals (NABH) certified hospitals. A policy
announcement of this effect is likely soon
 Hospitals groups like The Global
Hospitals Group, MIOT Hospitals, Fortis
Healthcare, Apollo hospitals, Max
Hospitals, Dharamshila
Cancer Hospital and Research Centre
 have increased their presence in
international market for medical tourism
 The south Indian city of Chennai has been
declared India's Health Capital, as it nets in
45% of health tourists from abroad and 30-
40% of domestic health tourists
 India is quickly becoming a hub for medical
tourists seeking quality healthcare at an
affordable cost. Nearly 4,500,000 foreigners
sought medical treatment in India last year with
Singapore not too far behind and Thailand in
the lead with over a million medical tourists
 t is not uncommon to see citizens of other nations seek
high quality medical care in the US over the past several
decades; however in recent times the pattern seems to
be reversing. As healthcare costs in the US are rising,
price sensitivity is soaring and people are looking at
medical value travel as a viable alternative option

 In order to attract foreign patients many Indian hospitals

are promoting their international quality of healthcare
delivery by turning to international accreditation agencies
to standardize their protocols and obtain the required
approvals on safety and quality of care
Incredible India
 The Ministry of Tourism is the nodal
agency for the development and
promotion of tourism in India and
maintains the "Incredible India"
campaign

Video : Incredible India

Commonwealth Games 2010
 India has a growing 
medical tourism sector. The 
2010 Commonwealth Games in Delhi
 are expected to significantly boost
tourism in India

Video: Delhi common wealth games 2010

India Vs India
Video