Four Music Video

Theorists
By Zara P
 Andrew Goodwin

6 key aspects to a music video according to Dancing in the

Distraction Factory
1) Relationship between lyrics and visuals either
illustrating, amplifying or contradicting the Music.
2) Relationship between song and visuals either
illustrating, amplifying or contradicting the Music.
3) Music Video's demonstrate genre characteristics;
through their own music video style and iconography
4) Demands in record label to feature artists, includes lots
of close up of singer/band
5) Voyeurism
6) Intersexual References
Relationship between
lyrics and visuals
https://youtu.be/uLUvH
Uzd4UA
Relationshi
p between
song and
visuals
Music Video's
demonstrate genre
characteristics;
through their own
music video style and
iconography
https://youtu.be/60It
HLz5WEA
 Demands in record label to feature
artists, includes lots of close up of
singer/band

https://youtu.be/2ebfSItB0oM
https://youtu.be/WUcXQ--y
GWQ
Voyeurism
https://youtu.be/yyDUC1LUX
SU
Intertextual References- Sewol
Ferry Accident

The Ark
https://youtu.be/c
-cOZgaotPY

Red Velvet-
 Sven E Carlsson
Carlsson believes that music video are
broken up into 2 groups

Performance Videos:
1) Commercial Exhibitionist
2) Electronic Shaman
3) Televised Bard
) Conceptual Videos
1. Narrative Videos
2. Art Videos
Performance Videos- Commercial
Exhibitionist

https://youtu.be/ehcVomMexkY
Performance Videos-Electronic Shaman

https://youtu.be/VQtonf1f
v_s
Performance Videos-Televised Bard
Conceptual Videos- Narrative
https://youtu.be/sUCIzn0mRHc
Conceptual Videos-
Art
https://youtu.be/BS46C2z5lVE
 Carol Vernallis theory is
based on editing and
camerawork. There are 4 key
Carol concepts:
1) Narrative
Vernallis 2) Editing
3) Camera movement/framing
4) Diegesis
Narrative
https://youtu.be/JGwWNG
Jdvx8
Editing
https://you
tu.be/qBB_Q
OZNEdc
Camerawork/framing

https://youtu.be/1-xGerv5FOk
Diegesis

https://youtu.be/xUVz4nRmxn4
 Richard Dyer
Dyer Star Theory is split into 3 areas
1) Construction
2) Commodity
3) Ideology
He also proposed the paradox of the star:
) Star must be ordinary and extraordinary
) Star must be present and absent
The star as a
construction
The star as a commodity
The star as a ideology
http://abcnews.go.com/Entertainment/beyon
ce-empowering-women-honored-star-clint-ea
stwood-film/story?id=13977062
Star must be ordinary and
extraordinary
https://youtu.be/9bZkp7q19f0
Star must be present and absent