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Cost of Poor Quality

Managers and workers speak


the language of things but
Senior leaders speak the
language of money...

COPQ allows us to translate


the things into money.

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Cost of Poor Quality

Prevention

Cost of Attaining Quality


Appraisal: Prediction
Audit

Appraisal: Detection

Cost of Poor Quality


Failure: Internal
External

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Quality Costs

Components

$
Conformance Non-Conformance
$ $

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Total Quality Cost

I want my
money
back!

Internal External
Prevention Appraisal
Failure Failure

$
Cost of Quality (COQ)
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COPQ Overview

Definitions

All activities and processes that do not meet agreed


performance and/or expected outcomes

Costs that would disappear if every task were always


performed without deficiency

Actual Cost - Minimum Cost = COPQ

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Traditional Cost of Poor Quality

(4-5% of Sales)

When quality costs are initially determined, the categories


included are the visible ones as depicted in the iceberg below.

Waste Customer Returns


Rejects
Testing Costs Inspection Costs

Rework Recalls

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Cost of Poor Quality
As an organization gains a broader definition of poor quality,
the hidden portion ofWaste
the iceberg becomes apparent.
Customer Returns
Rejects
Testing Costs Inspection Costs
Rework Recalls

Excessive Overtime
Pricing or Late Paperwork High Costs
Billing Errors
Excessive Field Incorrectly Completed
Services Expenses Lack of Follow-up Sales Order
on Current Programs
Excessive
Employee Turnover Planning Delays Excess Inventory
Customer Allowances
Unused Capacity
Complaint
Handling
Premium Freight Costs Time with
Dissatisfied Customer
Excessive
Overdue Receivables System Costs

Development Cost of Failed Product


Hidden COPQ: The
COPQ ranges
costs incurred to
from 15-25%
deal with these
of Sales
chronic problems

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Quantifying the Potential Benefit

Sigma Cost
6 sigma <10% of sales
5 sigma 10-15% of sales
4 sigma 15-20% of sales
3 sigma 20-30% of sales
2 sigma 30-40% of sales

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What Does Reality Look Like?

The ratio of the individual category costs to total costs


varies widely. Many companies exhibit ratios which look
like the following:

Quality Cost Category Percent of Total


Internal Failure 25 to 40
External Failure 25 to 40
Appraisal 10 to 50
Prevention .05 to 5

What's Wrong With This Picture?


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Examples of Prevention Expense

Quality Planning Purchase Cost Targets


Training and Education Process Capability
Process Definition Studies
Customer Surveys Preventive Maintenance
Preproduction Reviews Supplier Qualification
Technical Manuals Job Descriptions
Detailed Product Housekeeping
Engineering Zero-Defect Program
Early Approval of Product
Specifications

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Examples of Appraisal Expense

Test Supplier Certification


Inspection Employee Surveys
Process Controls Security Checks
Train QA Personnel Safety Checks
Product Audits Reviews:
Quality Systems Audits Operating Expenditures
Customer Satisfaction Product Costs
Surveys and Audits Financial Reports
Prototype Inspection Capital Expenditures
Accumulating Cost Data

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Examples of Internal Failure Costs

Substandard Product Supplier Problems


Scrap or Rework Scrap and rework
Re-inspection Late deliveries
Redesign/Engineering Excess inventory
Change Equipment Downtime
Process Modifications Accidents, Injuries
Payroll Errors Absenteeism
All Expediting Costs Unused Reports
Off-Spec/Waiver Missed Schedule Cost
Abandoned Programs Lost Sales (any cause)

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Examples of External Failure Costs

Product Recall Lawsuits


Handling Complaints Reports
Customer Service Sales and service
Caused by Errors Returns and allowances
Products Returned Failure
Analysis of Returns
Evaluation of Field Stock
Late Payments and
Bad Debts

Lost Sales Because of Customer Dissatisfaction!

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Non-value Added Work

Definition
Common activities that provide no benefit to customers.
Some result from internal or external failure
Some are unnecessary inspection

Examples
Rarely used information systems
Memos never read
Financial reports not used
Irrelevant procedures
Meetings with no objectives or outcomes
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The Hidden Organization

Step Test Step Test Product


1 2
Floor Space
Analyze Analyze

The Hidden Factory

Fix Fix

Value Added
Floor Space Floor Space
Non-Value Added

Philip R. Thomas, Competitiveness


Through Total Cycle Time. McGraw-Hill
(1990)

Theoretical Cycle Time: The back-to-back process time


required for a single unit to complete all stages of a task
without waiting, stopping, or setups.

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Why Cost of Poor Quality?

Reporting Tool
Comparisons
Trends

Analytical Tool
Priorities
Tradeoffs

Investment Tool
ROI

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Focus of COPQ Efforts

Identify and Quantify Quality Costs


Expose the Hidden Factory
Ongoing Measurement System
Breakthrough Improvement

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Advantages of Using Quality Costs for Management

Advantages
Reducing the cost of poor quality is one of the best ways to
increase a company's profit.
Provides manageable entity and a single overview of quality.
Aligns quality and goals.
Prioritizes problems and provides a means to measure
change/improvement.
Provides a means to correctly distribute controllable quality
cost for maximum profits.
Promotes the effective use of resources.
Provides incentives for doing the job right every time.
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