Telenor Records

By Ali Mojiz
Product Telenor Records

The offering will operate through a website and smartphone application.

It will encapsulate a wide diaspora of music including:
Commercial music via music inventory
Telenor Beats - sung and produced by popular Pakistani artists
Upcoming Youngsters - talented musicians who will use Telenor Records to
showcase their potential
 Market Sizing

We have used Soundcloud as a proxy to calculate the value of the Pakistani

market

Global Pakistan
Viewers Valuation (USD) Viewers Valuation (USD)

3,150,000 92,251,454.14 105,000 3,075,048

Viewers mentioned are unique users per day

Local Soundcloud numbers are estimated based on its Alexa national ranking

The local market size based on the above valuation is extremely conservative, as
many other methods are used to access music in Pakistan
Opportunity, Marketing &
Differentiation Plan
The key opportunity in the market is to provide a music service that
caters to the music taste of the masses
Star appeal and the lure of good local music can help the product gain
traction amongst the target audience
The product is kept free of charge for Telenor users to:
Initiate product penetration
Add positive carry to the Telenor mobile services brand
 Monetization Options
Telenor records has a two pronged revenue stream which includes:
Subscription Fee charged only to non-Telenor customers at a price of 50 cents per year.
Advertising via adds on the streaming service media
Revenue driver to higher revenue is increasing user base via:
GDP Growth as more people become affluent to smartphones
Population Growth as the core user bases increases
Penetration Level the entire business sustainability would depend upon the achievement of penetration targets

Relashionship Betw een User base and Revenue Generation

100000000
90000000
80000000
70000000
User Base
60000000
Revenue
Revenue 50000000
40000000
30000000
20000000
10000000
0
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