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Mcdonalds 119359283538627 1
Mcdonalds 119359283538627 1
WELCOME TO
THE WORLD OF McDonalds
Hi, friends I am
Ronalds
Guess !!!!!! Why I am here in ICMHRD
YES, I am here to tell you about
my story.
Story of McDonald's
But
Friends,
Hi, this Is
Me
Hi!!!! I am
Chirag
Hi, I am
Chintan
And,I am
Chandni
So, Lets go, Listen My story, Agenda of My story is
AGENDA
HISTORY
SOME FACTS ABOUT
McDONALDS
VISION
PAST AND PRESENT
STRATEGY
SWOT ANALYSIS
7 PS
CRM
ORGANISATIONAL
STRUCTURE
McDonald's Mission Statement
McDonalds in India
McDonalds History INDIA
Entered in India 1996
McDonald's India is a 50 50 JV
partnership between MCDONALDS
CORPORATION (U.S.A) and two Indian
businessman Amit Jatia and Vikram Bakshi
Localisation:
DONT OFFER ANY BEEF OR PORK ITEM IN
INDIA
IN PRODUCT LIKE MCVEGGIE, PIZZA
MCPUFF ETC.THEY USE SPICES FAVOURED
BY INDIANS
SOFT SERVES AND MCSHAKES ARE
EGGLESS
16.0% 16.6%
14.7%
14.7% 14.4%
14.0%
13.0% 14.6%
12.0% 12.3%
10.2%
10.0%
9.1%
8.0%
6.7%
6.0%
4.0% 4.5%
2.0%
0.0%
1994 1995 1996 1997
SWOT
* Percent of respondents
Mc -Strategies
International Growth
Forward Integration
-Distribution through Franchisees
Backward Integration
-Local Sourcing, Cold Chain, Suppliers
- McDelivery
New Product Development
- Aloo Tikki, Salad
Our Products
Next
Beverages
Cold Coffee
Ice Tea
Soft Drinks
Mc Shakes
Hot Serves
Menu
Cold-Coffee
Menu
Hot Serves
Cappucino, Caf Mocha, Plain Tea,
Cardamom Tea, Hot Chocolate
Nutrition at glance
Pr Ca
Se Ca Fa
ote rb.
rvi lori t
in
ng es Pr in
in in Ca Fa
Type siz in ote g
g g rb t
(Quantity) e kC in ms
ms ms % %
in al / % /
/ /
g se se
se se
ms rve rve
rve rve
15 3
Cappucino 4 4 2 50 3 1
0
15
Caf Mocha 4 4 2 47 3 3 1
0
15
Plain Tea 2 8 1 46 1 5 0
0
15
Cardamom Tea 2 8 1 47 1 5 0
0
15
Hot Chocolate 4 17 1 90 3 11 0
0
Menu
Ice-Tea
Menu
McShakes
McShakes
Nutrition at glance
Pr Ca
Se Ca Fa
ote rb.
rvi lori t
in
ng es Pr in
in in Ca Fa
Type siz in ote g
g g rb t
(Quantity) e kC in ms
ms ms % %
in al / % /
/ /
g se se
se se
ms rve rve
rve rve
27 29
5 8
7 52 7 3 19 3
Chocolate 40 43
10 75 10 3 19 3
(S/M/L) 0 3
13 94 13 3 19 3
50 54
0 1
27 27
5 0
7 46 7 2 17 2
Strawberry 40 39
10 67 10 2 17 2
(S/M/L) 0 3
12 84 12 2 17 2
50 49
0 1
Menu
Coca-Cola
Nutrition at glance
Pr
Ca Ca
Se ot Fa
lor rb.
rvi ei t
ies
ng n Pr in
in in
siz in ot g Ca Fa
Type kC g
e g ei m rb t
(Quantity) al m
in m n s/ % %
/ s/
g s/ % se
se se
m se rv
rv rv
s rv e
e e
e
30 12
0 6 0
0 32 0 11 0
Coca Cola 40 12 0
0 42 0 11 0
(S/M/L) 0 8 0
0 53 0 11 0
50 21
0 0
30 15
0 6
0 39 0 0 13 0
Fanta 40 20
0 52 0 0 13 0
(S/M/L) 0 8
0 65 0 0 13 0
50 26
0 0
30 14
0 4
0 36 0 0 12 0
Sprite 40 19
0 48 0 0 12 0
(S/M/L) 0 2
0 60 0 0 12 0
50 24
0 0
Menu
Frozen Desserts
Mc Swirl
Soft Serve
Flavor Burst
Floats
Menu
Flavour Burst
Menu
Floats
Menu
McSwirl
Nutrition at glance
Protein Calories Fat
Serving size Carb.
in gms / in kCal / Protein% in gms / Carb% Fat %
in gms in gms / serve
serve serve serve
81 3 20 7 159 4 24 9
Menu
Soft Serves
Nutrition at glance
Calorie
Protein Carb. Fat
Servin s
in Protein in in Fat
Type g size in Carb%
gms / % gms / gms / %
in gms kCal /
serve serve serve
serve
Soft Serve with Hot Fudge (Small) 86 3 25 3 140 4 29 4
Soft Serve with Hot Fudge (Medium) 143 6 43 5 241 4 30 4
Soft Serve with Strawberry (Small) 86 3 23 3 126 3 26 3
Soft Serve with Strawberry (Medium) 143 4 39 4 208 3 27 3
Menu
Soft Serve Cone
Nutrition at glance
Menu
Non- Veg Menu
McChicken
Fiet-O-Fish
Chicken McGrill
Chicken McCurry
Menu
Filet-O-Fish
Filet-O-Fish
Nutrition at glance
Serving size Protein Carb. Fat
in gms in gms / serve in gms / serve in gms / serve
145 13 49 23
Calories
Protein% Carb% Fat %
in kCal / serve
462 9 34 16
Menu
Chicken Maharaja Mac
Chicken
Maharaja Mac
Nutrition at glance
Carb. Fat
Serving size Protein
in gms / in gms /
in gms in gms / serve
serve serve
255 32 54 26
Calories
Protein% Carb% Fat %
in kCal / serve
573 12 21 10
Menu
Chicken McCurry Pan
Chicken McCurry Pan
[Chicken n Tomato]
190 18 48 11
Calories
in kCal / Protein% Carb% Fat %
serve
365 10 25 6
Menu
McChicken
McChicken
Nutrition at glance
172 17 48 23
Calories
in kCal / Protein% Carb% Fat %
serve
470 10 28 14
Menu
Chicken McGrill
Chicken McGrill
Nutrition at glance
140 16 35 12
Calories
in kCal / Protein% Carb% Fat %
serve
309 11 25 8
Menu
Chicken Mexican Wrap
Chicken Mexican Wrap
Calories
in kCal / Protein% Carb% Fat %
serve
392 7 19 11
Menu
Veg Menu
McVeggie
McAloo Tikki
Crispy Chinese
Pizza McPuff
Menu
Crispy Chinese
Crispy Chinese
144 7 50 19
Calories
in kCal / Protein% Carb% Fat %
serve
400 5 34 13
Menu
McALOO Tikki
McAloo Tikki
Nutrition at glance
150 6 53 15
Calories
in kCal / Protein% Carb% Fat %
serve
367 4 35 10
Menu
McCurry Pan
Paneer Salsa Wrap
Nutrition at glance
194 16 39 27
Calories
in kCal / Protein% Carb% Fat %
serve
463 8 20 14
Menu
McVeggie
McVeggie
Nutrition at glance
Calories
in kCal / Protein% Carb% Fat %
serve
491 4 35 14
Menu
Pizza McPuff
Veg McCurry Pan
[Brocolli n Mushroom]
190 18 48 11
Calories
in kCal / Protein% Carb% Fat %
serve
365 10 25 6
Menu
Paneer Salsa Wrap
Pizza McPuff
Nutrition at glance
Calories
in kCal / Protein% Carb% Fat %
serve
245 5 33 17
Menu
Past Mc Product Strategies
Product Development
Successes: Fries, Happy Meal, Big Mac, Egg
McMuffin, Promotions
Failures: McPizza, Fajita, Carrot Sticks,
McLean, and the Arch Deluxe
I Love Children
I Have Gifts
For them,
They Can play
Games also
I Love Children- Happy Meal
Pro
m otio
n
World Location Year wise
Place
McDonald's opened its doors in India in October 1996. Ever since then, our
family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara,
Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have
proceeded to demonstrate.
McDonalds Outlets
The ambience and the environment is same at
all the outlets of McDonald's.
Pepole
Our growth plan for the next three years is more a function of getting our
logistics and cold chain right rather than going to far off places.
Supply Chain
Material Flow
Supply Chain
Trikaya Agriculture - Supplier of Iceberg
Lettuce.
successfully grows speciality crops like iceberg lettuce, special
herbs and many oriental vegetables. Farm infrastructure
features:
A specialized nursery with a team of agricultural experts.
Drip and sprinkler irrigation in raised farm
beds with fertilizer mixing plant.
Pre-cooling room and a large cold room for post harvest
handling.
A large cold room and a refrigerated van for transportation where the
temperature and the relative humidity of this crop is maintained
between 1 C and 4 C and 95% respectively
Radhakrishna Foodland -
Distribution Centre.
An integral part of the Radhakrishna Group, Foodland
specialises in handling large volumes, providing the
entire range of services including procurement, quality
inspection, storage, inventory management, deliveries,
data collection, recording and reporting. Salient
strengths are:
A one-stop shop for all distribution management
services.
Dry and cold storage facility to store and transport
perishable products at temperatures up to - 22 Degrees
Celsius.
Effective process control for minimum distribution
cost.
CRM
They have a feedback And suggestion form available at each
outlet.
For the techno savy Customers they have a online Feed back form.
All the upcoming product and related info are posted on there
website-
www.McDonald's.com
Jumbo King The branded vada pav chain
34.17
Dividend Rate 1.00
%
More financials
Fundamental Data
Debt/Equity Ratio 0.54
Gross Margin 32.78%
Net Profit Margin 7.25%
Total Shares Outstanding 1.2 Bil
Market Capitalization 59.30 Bil
Earnings/Share 1.67
Balance sheet of McDonalds
PERIOD ENDING 30-Jun-07 31-Mar-07 31-Dec-06 30-Sep-06
Assets
Current Assets
Stockholders' Equity
Misc Stocks Options Warrants - - - -
Redeemable Preferred Stock - - - -
Preferred Stock - - - -
Common Stock 16,600 16,600 16,600 16,600
Retained Earnings 25,881,200 26,592,500 25,845,600 24,585,700
Treasury Stock (14,832,700) (14,371,900) (13,552,200) (11,858,500)
Capital Surplus 3,957,000 3,731,300 3,445,000 3,228,200
Other Stockholder Equity 63,600 (201,500) (296,700) (445,700)