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  • Change Direction

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    The document outlines a campaign called "Change Direction" aimed at raising awareness of the five signs of emotional suffering and promoting help-seeking behaviors in St. Anthony, Idaho. The campaign objectives are to teach over 100 people the five signs, get 100 people to pledge to recognize the signs, and ensure residents know long-term where to seek help. The campaign will target patients/families, youth ages 12-18, and parents through a mental health event, radio spots, posters, and social media. Research was conducted and a budget of $725 allocated primarily for printed materials and giveaways to promote the campaign messages and resources available.

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    The document outlines a campaign called "Change Direction" aimed at raising awareness of the five signs of emotional suffering and promoting help-seeking behaviors in St. Anthony, Idaho. The campaign objectives are to teach over 100 people the five signs, get 100 people to pledge to recognize the signs, and ensure residents know long-term where to seek help. The campaign will target patients/families, youth ages 12-18, and parents through a mental health event, radio spots, posters, and social media. Research was conducted and a budget of $725 allocated primarily for printed materials and giveaways to promote the campaign messages and resources available.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    31 views12 pages

    Change Direction

    Uploaded by

    api-363526238
    The document outlines a campaign called "Change Direction" aimed at raising awareness of the five signs of emotional suffering and promoting help-seeking behaviors in St. Anthony, Idaho. The campaign objectives are to teach over 100 people the five signs, get 100 people to pledge to recognize the signs, and ensure residents know long-term where to seek help. The campaign will target patients/families, youth ages 12-18, and parents through a mental health event, radio spots, posters, and social media. Research was conducted and a budget of $725 allocated primarily for printed materials and giveaways to promote the campaign messages and resources available.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    Change Direction

    St. Anthony, Idaho


    The Change Direction Campaign

    Know the Five Signs:

    5
    1. Hopelessness
    2. Agitation
    3. Poor Self Care
    4. Withdrawal
    5. Personality Change
    Audience: St. Anthony
    Population: 3,465

    Primary:
    Patients and families/loved ones

    Secondary:
    Youth ages 12-18

    Tertiary:
    Parents of youth
    Objectives

    Teach over 100 people about the five signs

    Get 100 people to pledge to know the signs of emotional pain and suffering

    Make St. Anthony residents aware of the resources and knowledge they
    need to seek help for themselves and loved ones long after the campaign is
    over
    Opportunities
    Strengths:
    St. Anthony is a small town
    Our team members have personal experiences to offer

    Weaknesses:
    St. Anthony is a small town
    Potential community member suspicion toward us
    Execution

    Recruiting:
    Actively sought out sponsors and partners

    Recruited dance team and BYU-Idaho improv group

    Contacted South Fremont high school


    Execution

    Advertising/Marketing:

    Town marquee and high school newsletter

    Posters and fliers handed out in St. Anthony

    Neal Larson morning radio show

    Facebook announcements via sponsors


    Execution
    Mental Health Awareness Night

    Hosted at South Fremont High School

    40 people in attendance with extras at the end


    Research
    Research
    Budget
    Printed materials
    $5

    Decorations/Supplies
    $100

    Giveaways
    $620

    Amazon Echo
    $180
    T-shirts
    $145
    Movie Tickets $125
    Selfie Sticks $100
    Magnets $50
    Virtual Reality Headset
    $15
    Candy
    $5
    THANK YOU

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